TechForce Foundation, NTHS Collaborate to Empower Improve Technical Students’ Career Readiness and Education Success

TechForce Foundation, NTHS Collaborate to Improve Technical Students’ Career Readiness and Education Success

The collaboration equips students and educators with resources for education and career success, including two $2,500 scholarships and a comprehensive career portal

May 20, 2025—PHOENIX, AZ and FLAT ROCK, NC—Leading skilled trade nonprofits TechForce Foundation and National Technical Honor Society (NTHS) today announced a collaboration focused on building the next generation of technicians. This collaboration provides students with resources and critical scholarship support to excel in their technical education and successfully transition to the skilled technician workforce. NTHS and TechForce celebrated the agreement with two $2,500 scholarships funded by NTHS and administered by TechForce.

The nonprofit-to-nonprofit partnership will connect students to educational resources and career opportunities. TechForce champions students through their education and into technician careers with resources including training content, scholarships and grants, industry connections, and career opportunities made available in the TechForce network. NTHS is the premier honor society celebrating excellence in career and technical education, dedicated to recognizing student achievement and supporting members with resources throughout their educational and professional journeys.

“This collaborative agreement amplifies the impact of both our organizations,” said Jennifer Maher, TechForce Foundation CEO. “TechForce is eager to connect NTHS’s members with our career building resources, and prepare students for real world success in their education and career goals. TechForce is committed to supporting the next generation of technicians at every step of their journey. With partners like NTHS, TechForce inspires students to pursue technical education, supports them through their education, and helps them connect with successful technician careers, so that their communities thrive.”

Peyton Holland, NTHS Executive Director added, “At NTHS, we believe that recognizing and supporting students in their technical education journey is essential to building a stronger, more skilled workforce. Our collaboration with TechForce Foundation helps us move forward in that mission. By connecting our members with the TechForce network and resources, and TechForce encouraging participation in NTHS, we’re opening doors for students to gain not only recognition, but also the real-world skills and opportunities they need to thrive in their careers.”

The NTHS Scholarship is open in TechForce through June 30, 2025. NTHS members can find the application through their NTHS portal by following the instructions on NTHS.org/TechForce/. NTHS members who complete TechForce’s general scholarship application by the deadline will be considered. For detailed instructions on how to apply, visit NTHS.org/TechForce/.

About TechForce Foundation
TechForce Foundation is a national nonprofit, 501(c)(3) with the mission to champion all students to and through their education and into careers as professional technicians. TechForce powers the technician workforce by awarding more than $6 million in scholarships and grants annually to financially disadvantaged students; changes perceptions towards this evolving, ‘new collar’ STEM career; and provides local career exploration and workforce development programming. TechForce’s online network of students, working technicians, instructors, employers, industry professionals and enthusiasts is the conduit through which the charity delivers its free resources for the benefit of aspiring technicians. For more information, visit techforce.org. Follow us on TikTok, Facebook, Instagram, Twitter/X and Linkedin.

About the National Technical Honor Society
The National Technical Honor Society (NTHS) is the honor society for Career and Technical Education (CTE), serving high schools, career centers, community & technical colleges, and universities across the U.S. NTHS celebrates student achievement, promotes educational excellence, and champions the skilled workforce of tomorrow. With over 100,000 active members annually and over $300,000 awarded in scholarships each year, NTHS is committed to elevating the perception of CTE and empowering students through recognition, leadership, service, and career development. For more information, visit nths.org or follow NTHS on Facebook, Instagram, LinkedIn, and X (formerly Twitter).

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AutoZone Partners with TechForce Foundation to Fight the Technician Shortage by Awarding $60,000 in Scholarships

MEMPHIS, Tenn., April 23, 2025 — AutoZone, Inc. today, in partnership with TechForce
Foundation, announced $60,000 in scholarships to support students pursuing careers as
skilled technicians. The donation funds more than thirty scholarships to help students
cover the cost of their technical education and continue to build the next generation of
technicians.
The announcement comes on the heels of TechForce’s Technician Supply & Demand
Report, which in December found that the U.S. still needs nearly 1 million new
automotive, aviation, collision repair, and diesel technicians over the next five years.
“Thousands of technicians have completed school and entered the workforce after
receiving support from TechForce,” said TechForce Foundation CEO Jennifer Maher.
“When a few hundred-dollar expenses are all it takes to derail a student’s technical
education, each scholarship makes a difference. AutoZone’s donation furthers our work
to end the technician shortage and ensure young people and communities thrive. With
our partners, TechForce is building the technician pipeline by connecting students’
curiosity to successful careers. AutoZone has been a partner for over 10 years, and we
appreciate their steadfast support for TechForce Foundation’s charitable work.”
AutoZone’s scholarship contribution is in addition to the company’s ongoing annual
donation in general support for TechForce Foundation’s charitable mission to champion
all students to and through their technical education and into careers as professional
technicians.
“AutoZone is proud to continue our partnership, which has been in place since 2011, with
TechForce,” said Ken Jaycox, Senior Vice President, Commercial, Customer Satisfaction,
AutoZone. “This collaboration is one of the many ways we support our customers by
fostering career paths for those interested in the automotive industry and increasing the
pool of trained technicians in the workforce, which benefits both our customers operating
professional repair facilities and vehicle owners who rely on those technicians.”
Past scholarship recipients have found academic success and gone on to begin
rewarding technician careers with the support of AutoZone and TechForce Foundation.

One such recipient is Michael Buscher. Michael received a scholarship while attending
Universal Technical Institute in 2024, and today works as a diesel technician and
welder/fabricator for an independent shop in Pearland, Texas.
Michael says, “The scholarship has been instrumental in supporting my education and
career goals. It helped alleviate the financial burden of attending tech school, enabling
me to focus on my training. Additionally, it has given me the opportunity to pursue higher
education in college while working part-time to gain hands-on experience in the field.
This combination of education and work experience has set a strong foundation for my
future career.”
TechForce Foundation scholarships provide vital financial assistance to students
pursuing careers in the skilled trades, including those training to become service
technicians. Scholarships support students’ tuition, tools, and other training-related
expenses, easing the financial burden of pursuing a technician career.
About AutoZone
As of February 15, 2025, Company had 6,483 stores in the U.S., 813 in Mexico and 136
in Brazil for a total store count of 7,432.
AutoZone is the leading retailer and distributor of automotive replacement parts and
accessories in the Americas. Each store carries an extensive product line for cars, sport
utility vehicles, vans and light duty trucks, including new and remanufactured automotive
hard parts, maintenance items, accessories, and non-automotive products. The majority
of stores have a commercial sales program that provides prompt delivery of parts and
other products and commercial credit to local, regional and national repair garages,
dealers, service stations, fleet owners and other accounts. AutoZone also sells
automotive hard parts, maintenance items, accessories and non-automotive products
through www.autozone.com, and our commercial customers can make purchases
through www.autozonepro.com. Additionally, we sell the ALLDATA brand of automotive
diagnostic, repair, collision and shop management software through www.alldata.com.
We also provide product information on our Duralast branded products through
www.duralastparts.com. AutoZone does not derive revenue from automotive repair or
installation services.
About TechForce Foundation
TechForce Foundation is a national nonprofit, 501(c)(3) with the mission to champion all
students to and through their education and into careers as professional technicians.

TechForce powers the technician workforce by awarding more than $6 million in
scholarships and grants annually to financially disadvantaged students; changes
perceptions towards this evolving, ‘new collar’ STEM career; and provides local career
exploration and workforce development programming. TechForce’s online network of
students, working technicians, instructors, employers, industry professionals and
enthusiasts is the conduit through which the charity delivers its free resources for the
benefit of aspiring technicians. For more information, visit techforce.org. Follow us on
TikTok, Facebook, Instagram, Twitter and Linkedin.
Media Contacts:
● AutoZone:
○ Financial: Brian Campbell at (901) 495-7005, brian.campbell@autozone.com
○ Media: Jennifer Hughes at (901) 495-6022, jennifer.hughes@autozone.com
● TechForce:
○ VP of Marketing & IT, Reagan Bender at (360)820-9922,
rbender@techforce.org

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CECU and TechForce Foundation Collaborate to Empower the Workforce of Tomorrow

CECU and TechForce Foundation Collaborate to Empower the Workforce of Tomorrow

This strategic collaboration aims to support more students pursuing careers in the trades, highlighting the resources available to help them become the next generation of skilled professionals.

January 09, 2025 — Phoenix, Ariz. and Arlington, Va. — TechForce Foundation (TechForce) and Career Education Colleges and Universities (CECU) have entered a strategic collaboration to empower the next generation of skilled trade professionals.

CECU member schools represent more than 800 campuses across the United States, training graduates in a variety of skilled, career-ready professions. With more than 250 campuses specializing in aviation, automotive, collision repair, diesel, and welding technician training, this mutually beneficial collaboration will provide students with the access and support needed to achieve their career goals.

TechForce awards scholarships in the following fields:

  • Automotive
  • Auto Body – Repair/Restoration and Preservation
  • Aviation
  • CNC Machining
  • Diesel
  • HVAC
  • Marine & Watercraft
  • Motorcycle & Recreational Vehicles
  • Welding

Through the collaboration, CECU will introduce TechForce Foundation’s career-building resources to its members, giving them access to TechForce™, a network of students, instructors, and working techs. The online career hub supports students’ career growth and development, from building their interest and skills to connecting with year-round scholarships, events, apprenticeships and jobs. Reciprocally, TechForce will educate its network about career training opportunities through CECU member schools and industry advancement through the Employer Engagement Network.

“Collaborations are vital to addressing the technician shortage and ensuring students find an education and career that works for them,” said Jennifer Maher, CEO of TechForce Foundation. “TechForce helps students understand the steps to become a technician and provides the resources (scholarships, training aids, industry connections) students need to start their careers. We are excited to partner with CECU and its member schools to reach even more students. Together we can empower the next generation to succeed in essential skilled trade careers that keep America moving.”

“We are excited about this exclusive partnership with TechForce, one of the premier support organizations for students pursuing careers in the skilled trades,” states CECU’s President and CEO Dr. Jason Altmire. “This partnership will provide students at CECU-member schools increased access to scholarships and other resources, helping them continue their education and expanding the pipeline to a skilled workforce across a variety of high-demand professions.”

The workforce shortage remains a persistent challenge across the United States. The most recent research from TechForce finds four job openings for every tech school graduate, with nearly one million new technicians needed over the next five years. Through this collective partnership, TechForce Foundation and CECU will introduce more students and instructors to the existing resources than ever before. The anticipated result is more students enrolling in and completing technical education and a larger, better-prepared next-generation technician workforce.

About TechForce Foundation
TechForce Foundation is a national nonprofit, 501(c)(3) with the mission to champion all students to and through their education and into careers as professional technicians. TechForce powers the technician workforce by awarding more than $4 million in scholarships and grants annually to financially disadvantaged students; changing perceptions towards this evolving, ‘new collar’ STEM career; and providing local career exploration and workforce development programming. TechForce’s online network of 50,000+ students, working technicians, instructors, employers, industry professionals and enthusiasts is the conduit through which the charity delivers its free resources for the benefit of aspiring technicians. For more information, visit techforce.org. Follow us on TikTok, Facebook, Instagram, Twitter, Linkedin and YouTube.

About CECU
Career Education Colleges and Universities (CECU) is the national organization serving postsecondary career education schools, staff, and most importantly, students. As a voluntary membership organization that serves as the national voice for the proprietary higher education sector, CECU is the voice of career education. Representing over 1,300 campuses across North America, CECU provides valuable services for members and advocates for policies that advance postsecondary career education. All CECU member schools are licensed by the state(s), accredited by a regional or national accreditor, and must be eligible to participate in Title IV financial aid programs. For more information, visit career.org. Follow us on Facebook, Instagram, Twitter, LinkedIn and YouTube.

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Empire Auto Parts Announces Scholarship Winners in Partnership with TechForce Foundation

Empire Auto Parts Announces Scholarship Winners

Selected Students are Financially Supported on their Vocational Journey in Partnership with TechForce Foundation


TOTOWA, NJ – October 22, 2024 – Empire Auto Parts, a leading distributor of high-quality aftermarket collision parts for automotive repair shops, announces Jesse Kyles and Jamaal Medford as the inaugural recipients of $2,000 scholarships from its Empire Auto Parts Scholarship Fund. The scholarship fund was initially created as part of Empire’s celebration of Black History Month in February 2024 and is administered by the TechForce Foundation.

Jamaal Medford is from New York and is currently enrolled in a one-year program at Universal Technical Institute in Long Beach, CA. Medford served in the United States Marine Corps for 15 years and is now transitioning toward a civilian career in a fast-paced, challenging industry. Collision repair fits the bill for Medford given the rapidly evolving nature of today’s vehicles. “My dream career would be to be part of a team that grows together and can share industry knowledge to be successful,” says Medford.

Jesse Kyles is enrolled at the Tennessee College of Applied Technology in Memphis while also working at ATA Collisions. He has been fascinated by cars his whole life and has an ambition to run his own collision repair facility one day. Kyles says that “in order to do that, though, I need to learn how to do everything,” and that means diving into his program at TCAT. “My end goal is to have a well-known shop and work on various Japanese-style cars, such as Mazdas, Honda, Mitsubishis and Nissans.”

“Empire Auto Parts is proud to support the ambitious dreams of individuals like Jamaal and Jesse, and we look forward to watching their careers blossom in the years ahead,” said Christopher Siebert, Empire’s Chief Executive Officer. “The industry is critically in need of capable talent that have the drive and skills to grow during dynamically changing times.”

The scholarships are part of a larger, multi-year financial commitment that Empire has made in support of TechForce Foundation’s mission to champion students to and through their education into technical careers, including developing the next wave of collision industry professionals. In addition to these two scholarships, Empire will also donate parts to be used in schools that participate in TechForce’s skill development programs.

To learn more about TechForce Foundation and apply for scholarship opportunities, visit https://techforce.org/our-work/#scholarships.

About Empire Auto Parts
Empire Auto Parts has been a leader in the aftermarket auto parts industry
since its founding in 1985. With over 50,000 SKUs in inventory across 45 locations, Empire offers broad part availability, top-quality brands, and fast, reliable deliveries processed by friendly and knowledgeable staff members. With its own proprietary technology and integrations with third party software estimation and procurement systems, Empire provides a better buying experience for collision repair shops. For more information on Empire Auto Parts, visit www.empireautoparts.com.

About TechForce Foundation
TechForce Foundation is a national nonprofit, 501(c)(3) with the mission to champion all students to and through their education and into careers as professional technicians. TechForce powers the technician workforce by awarding more than $4 million in scholarships and grants annually to financially disadvantaged students; changes perceptions towards this evolving, ‘new collar’ STEM career; and provides local career exploration and workforce development programming. TechForce’s online network of students, working technicians, instructors, employers, industry professionals and enthusiasts is the conduit through which the charity delivers its free resources for the benefit of aspiring technicians. For more information, visit techforce.org. Follow us on TikTok, Facebook, Instagram, Twitter and Linkedin.

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Mecum Auctions, TechForce Foundation, and Dallas ISD Collaborate to Ignite Students’ Passion for Automotive Excellence

Dallas Youth Discover Alternative Paths to Success at Mecum Dallas 2024

Mecum Auctions, TechForce Foundation, and Dallas Independent School District Collaborate to Ignite Students’ Passion for Automotive Excellence


DALLAS – Sept. 3, 2024 – Mecum Auctions and TechForce Foundation are hosting over 300 high school students this Thursday and Friday at Kay Bailey Hutchinson Convention Center for Mecum Dallas 2024. The event will introduce students to technician career opportunities as Mecum Auctions, TechForce Foundation, and Dallas Independent School District (ISD) collaborate to create an unforgettable, defining experience for high school students.

WHO: 300+ aspiring technicians from Dallas area high schools.

WHEN: Thursday, September 5 and Friday, September 6, 2024, from 10:30 a.m. to 1 p.m. CT.

WHERE: Kay Bailey Hutchison Convention Center in Dallas, 650 S. Griffin St., Dallas, TX 75202.

WHAT: Students from schools including Dallas ISD’s Career and Technical Education programs will explore the auction arena, surrounded by over 1,500 American classics, muscle cars, hot rods, and custom vehicles. The event isn’t just about students seeing cars. It’s about understanding how the craftsmanship, dedication, and innovation of technicians like them drive the automotive industry.

Young talent will get an exclusive tour of the auction arena and an up-close view of the phenomenal vehicles primed to hit the auction block. Representatives from Mecum Auctions and TechForce are set to give students a warm Texas welcome. The pressing national demand for top-tier technicians—at last count 2.7 job openings for every tech school graduate—drives these motivational events.

About TechForce Foundation
TechForce Foundation is a national nonprofit, 501(c)(3) with the mission to champion all students to and through their education and into careers as professional technicians. TechForce powers the technician workforce by awarding more than $4 million in scholarships and grants annually to financially disadvantaged students; changes perceptions towards this evolving, ‘new collar’ STEM career; and provides local career exploration and workforce development programming. TechForce’s online network of students, working technicians, instructors, employers, industry professionals and enthusiasts is the conduit through which the charity delivers its free resources for the benefit of aspiring technicians. For more information, visit techforce.org. Follow us on TikTok, Facebook, Instagram, Twitter and Linkedin.

About Mecum Auctions
The Mecum Auction Company is the world leader of collector car, vintage and antique motorcycle, and Road Art sales, hosting auctions throughout the United States. The company has been specializing in the sale of collector cars for more than 30 years, now offering more than 20,000 lots per year and averaging more than one auction each month. Mecum Auctions is headquartered in Walworth, Wisconsin, is host to the world’s largest collector car auction held annually in Kissimmee, Florida, as well as the world’s largest motorcycle auction held annually in Las Vegas.

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WD-40®Brand and NAPA Partner with TechForce Foundation to Offer $50,000 in Scholarships to Those Pursuing a Career in the Skilled Trades

WD-40® Brand and NAPA Partner with TechForce Foundation to Offer $50,000 in Scholarships to Those Pursuing a Career in the Skilled Trades


SAN DIEGO – July 17, 2024 –
To bridge the skilled trades gap and empower aspiring technicians to pursue a career in the field, WD-40® Brand and NAPA are partnering with TechForce Foundation to offer $50,000 in scholarships, aimed at bolstering a new generation of trade professionals.

For decades, the skilled trades have suffered from a gap in supply and demand, leading to a significant workforce shortage. For the first time in more than ten years, tech school completions have risen. However, to meet demand over the next five years, the skilled trades must grow by 795,000 new technicians.

“The automotive industry’s future depends on the education and training of today’s students,” said Jamie Walton, executive vice president, merchandising of NAPA. “This partnership with WD-40 Brand and the TechForce Foundation ensures we bring broader visibility and accessibility to technician careers.”

WD-40 Brand and NAPA will award 40 scholarships over the next 12 months. Applicants must be enrolled in a post-secondary automotive, collision or diesel program. To apply and learn more, students can visit techforce.org/napa-wd40brand-scholarships. As part of the partnership, NAPA will be offering WD-40® Multi-Use Product at a discounted price through September 2024.

“WD-40 Brand recognizes the critical role that the skilled trades play in driving America forward,” said Erin Bala, vice president of U.S. marketing and Americas innovation at WD-40 Company. “We are honored to join forces with NAPA in backing TechForce Foundation and its crucial mission to champion students to and through their education into careers as professional technicians.”

TechForce Foundation is a national nonprofit, 501(c)(3) that works with transportation industry leaders to inspire people to explore the technician profession, support students in obtaining the technical education needed to be workforce-ready, and connect students to resources, mentors and employers to thrive in their careers.

“This cross-sector partnership demonstrates the value of industry coming together to demonstrate its commitment to powering the next generation of technicians,” said Jennifer Maher, CEO of TechForce Foundation. “By combining their support, WD-40 Brand and NAPA will unlock a multiplier effect that will allow our organizations to inspire and support more students together than we ever could apart. TechForce looks forward to collaborating with our partners to connect even more students to technician careers in an industry that urgently needs their skills.”

About WD-40 Brand
WD-40® Brand offers more than 30 innovative, quality products to get the Job Done Right®. The same spirit of innovation for solving the toughest challenges, which led to the creation of the original WD-40® Multi-Use Product, also drove the brand to grow its family of offerings to include the WD-40 Specialist® line – best-in-class products that deliver superior performance for industry professionals. WD-40 Specialist products provide specialized, heavy-duty solutions in factories, facilities, automotive garages, and on farms around the world. The line consists of lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions scientifically designed for the world’s toughest jobs. For additional information about WD-40® Brand products, please visit wd40.com.

About NAPA
Through nearly 6,000 auto parts stores and over 16,000 auto care and collision centers in the U.S., NAPA has America’s largest network of parts and care. The NAPA Network is supported by nationwide distribution centers with approximately 800,000 available parts, accessories and supplies. Widely recognized for quality parts, rapid availability and knowledgeable people, NAPA Auto Parts stores serve automotive service professionals, do-it-yourselfers and everyday drivers with quality parts, accessories and supplies to keep cars, trucks and equipment performing safely and efficiently. For more information, visit www.napaonline.com.

About TechForce Foundation
TechForce Foundation is a national nonprofit, 501(c)(3) with the mission to champion all students to and through their education and into careers as professional technicians. TechForce powers the technician workforce by awarding more than $4 million in scholarships and grants annually to financially disadvantaged students; changes perceptions towards this evolving, ‘new collar’ STEM career; and provides local career exploration and workforce development programming. TechForce’s online network of students, working technicians, instructors, employers, industry professionals and enthusiasts is the conduit through which the charity delivers its free resources for the benefit of aspiring technicians. For more information, visit techforce.org. Follow us on TikTok, Facebook, Instagram, Twitter and Linkedin.

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Bridging the Trade Skills Gap: Rebellious Wines Unveils Scholarship for Underrepresented Populations

Bridging the Trade Skills Gap: Rebellious Wines Unveils Scholarship for Underrepresented Populations

The Rebellious Riveters Scholarship Program aims to empower students by offering tuition support in post-secondary technical programs across the United States.

June 27, 2024 — PURCHASE, N.Y. — In the spirit of championing the unconventional, Rebellious Wines from California today announced the Rebellious Riveters Scholarship in partnership with TechForce Foundation. The scholarship is a testament to the brand’s commitment to challenging the status quo and aims to empower individuals eager to forge careers in skilled trades.

The development of this Rebellious Riveters Scholarship Program is a direct response to Rebellious Wines’ recent survey, which found that more than half (55%) of Americans believe in breaking gender norms through their career choices. It comes at a critical time as America grapples with a dual challenge: filling the skills gap in its labor market and breaking down gender norms that have kept underrepresented populations out of these lucrative careers.

“The skills gap in trade careers is a pressing issue. Our country needs nearly 800,000 new automotive, diesel, collision repair, aviation, and avionics technicians by 2027 to meet demand, and the underrepresentation of diverse groups is a key factor to consider,” said TechForce Foundation CEO Jennifer Maher. “Support from Rebellious Wines contributes to TechForce Foundation’s charitable work of inspiring all students to explore technician careers, supporting them through their education and connecting them to successful careers. We’re dedicated to increasing representation and partnering with like-minded partners like Rebellious Wines to empower students around the U.S. and provide the crucial support they need to break into these fulfilling careers.”

The industry is experiencing a significant skills gap among underrepresented populations. According to the Bureau of Labor Statistics, women are particularly underrepresented, accounting for less than 3% of employed technicians. The Rebellious Riveters Scholarship aims to address this disparity and inspire more people to pursue careers in the skilled trades.

“This scholarship is about equipping unapologetically rebellious individuals with the tools they need to build successful careers,” said Bob DeRoose, President and CEO of Kobrand Corporation. “We are committed to breaking barriers and are honored to support those who embody this notion of being rebellious for good. After all, their drive and determination will ultimately help bridge the skills gap, proving that the future of these industries will be both inclusive and rebellious.”

The Rebellious Riveters Scholarship Program will begin accepting applications on June 26, 2024, and will accept submissions on a rolling basis through August 2024. The scholarships will be available for eligible students enrolled in any post-secondary technician program across the United States.

Please visit www.rebelliouswine.com/rebelliousriveters for more information about the Rebellious Riveters Scholarship Program.

About TechForce Foundation
TechForce Foundation is a national nonprofit, 501(c)(3) with the mission to champion all students to and through their education and into careers as professional technicians. TechForce powers the technician workforce by awarding more than $4 million in scholarships and grants annually to financially disadvantaged students; changes perceptions towards this evolving, ‘new collar’ STEM career; and provides local career exploration and workforce development programming. TechForce’s online network of students, working technicians, instructors, employers, industry professionals and enthusiasts is the conduit through which the charity delivers its free resources for the benefit of aspiring technicians. For more information, visit techforce.org. Follow us on TikTok, Facebook, Instagram, Twitter and Linkedin.

About Kobrand Corporation
Founded in 1944, Kobrand Corporation remains one of the few family-owned wine and spirits companies in the United States. Kobrand’s portfolio of fine wine and spirits was meticulously selected according to a single, unerring principle: quality. This continued focus has made the Kobrand name synonymous with wines and spirits of the highest caliber for over 75 years. Kobrand is the exclusive US agent for an outstanding selection of fine wines from all key wine regions, including the United States, France, Italy, Spain, Portugal, Japan, Chile, Argentina, Germany, and New Zealand. For more information about Kobrand and our portfolio visit http://www.Kobrandwineandspirits.com

About Rebellious Wines
Founded on the belief that the best wines are born from the unbridled spirit of Nature, Rebellious wines are a testament to the unconventional. With a focus on selecting the finest grapes and embracing unexpected blends, Rebellious offers an extraordinary experience that challenges the status quo. These wines embody an unapologetically rebellious nature, resulting in full-bodied creations that captivate the senses. Like their namesake, they serve as a beacon for those who dare to live on their own terms. Rebellious wines are not just wine; they are a toast to the innovators and trailblazers who continue to inspire and redefine our society, an invitation to embrace the unpredictable and a splash of extraordinary.

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TechForce Foundation, SkillsUSA Collaborate to Empower Next Generation of Skilled Technicians and Solve Technician Shortage

TechForce Foundation, SkillsUSA Collaborate to Empower Next Generation of Skilled Technicians and Solve Technician Shortage

The innovative collaboration equips students and educators with an arsenal of resources to foster career success for the next generation of professional technicians.

May 14, 2024 — Phoenix, Ariz. and Leesburg, Va. — TechForce Foundation and SkillsUSA have entered a strategic collaboration to empower the next generation of skilled aviation, automotive, collision repair, diesel, and welding technicians and tackle the technician shortage head-on. The mutually beneficial collaboration will help students garner the skills, education, and support needed to successfully develop careers as professional technicians.

Through the collaboration, SkillsUSA will introduce TechForce Foundation’s career-building resources to its members, encouraging them to access TechForce™, an online career hub that helps students navigate the journey from building their interest and skills to connecting with year-round scholarships, events, apprenticeships and jobs. Reciprocally, TechForce will educate its network of students and instructors about SkillsUSA membership, which offers opportunities for student leadership, professional development, enhanced curriculum, industry networking and partnerships, and real-world experiences that reinforce lessons learned in the classroom.

“This nonprofit-to-nonprofit collaboration showcases what can happen when two organizations work together for a common purpose,” says TechForce Foundation CEO Jennifer Maher. “Both organizations are committed to the outcome of a skilled, passionate workforce, so ensuring our communications channels cross-pollinate ensures our students, and industry, win. With TechForce having over $4 million in scholarships to award this year alone, and SkillsUSA being active in nearly 5,000 schools and over 21,000 classrooms nationwide, it’s a natural alliance that supercharges results for the next generation of skilled technicians.”

“SkillsUSA is the #1 workforce development organization dedicated to students,” states SkillsUSA Executive Director Chelle Travis. “Our organization stands ready to meet the growing need of connecting business and industry with skilled professionals. SkillsUSA’s vision is to produce the most highly skilled workforce in the world, providing every member the opportunity for career success. With partners like TechForce beside us, it is a true win-win for everyone – students and the American economy alike.”

The technician shortage remains a persistent challenge for the industry. The most recent research from TechForce finds three job openings for every tech school graduate today. Despite evidence that organizations can achieve more together than apart, committed collaborations have been limited. TechForce Foundation and SkillsUSA will introduce more students and instructors to the existing resources than ever before. The anticipated result is more students enrolling in and completing technical education and a larger, better-prepared next-generation technician workforce.

About TechForce Foundation
TechForce Foundation is a national nonprofit, 501(c)(3) with the mission to champion all students to and through their education and into careers as professional technicians. TechForce powers the technician workforce by awarding more than $4 million in scholarships and grants annually to financially disadvantaged students; changes perceptions towards this evolving, ‘new collar’ STEM career; and provides local career exploration and workforce development programming. TechForce’s online network of students, working technicians, instructors, employers, industry professionals and enthusiasts is the conduit through which the charity delivers its free resources for the benefit of aspiring technicians. For more information, visit techforce.org. Follow us on TikTok, Facebook, Instagram, Twitter and Linkedin.

About SkillsUSA
SkillsUSA is America’s proud champion of the skilled trades. It’s a student-led partnership of education and industry that’s building the skilled workforce our nation depends on with graduates who are career ready, day one. Representing nearly 380,000 career and technical education students and teachers, SkillsUSA chapters thrive in middle schools, high schools and college/postsecondary institutions nationwide. SkillsUSA’s mission empowers students to become skilled professionals, career-ready leaders and responsible community members. That mission is accomplished through the SkillsUSA Framework of Personal Skills, Workplace Skills and Technical Skills Grounded in Academics, which is integrated into the classroom curriculum. Through Framework instruction, students develop the character-shaping leadership skills — teamwork, communication, professionalism and more — that successful careers and lives demand. At the same time, students hone their high-level technical skills against current industry standards in more than 130 skilled trade areas, from 3-D Animation to Welding. The result? Focused, confident and highly skilled graduates who are ready to work, ready to lead and ready to make a difference in our schools, workplaces and communities. A vital solution to the skills gap, where more in-demand skilled trades positions are available than qualified professionals to fill them, SkillsUSA has served over 14 million difference-making members since 1965. To learn more, visit www.skillsusa.org.

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TechForce Foundation and Mecum Auctions Partner to Open Nominations for 6th Annual Techs Rock Awards

TechForce Foundation and Mecum Auctions Partner to Open Nominations for 6th Annual Techs Rock Awards

6th Annual TechForce Awards to honor students AND technicians for the first time

November 21, 2023 — PHOENIX — TechForce Foundation, a not-for-profit 501(c)(3) organization dedicated to championing the technician workforce, has joined forces with Mecum Auctions to announce the opening of nominations for the highly anticipated 6th Annual Techs Rock Awards. This year, the Awards will honor both working and aspiring student technicians, marking a significant milestone in the program’s history. Nominations are now being accepted until January 14, 2024, at TechForce.org/TechsRock.

The Techs Rock Awards will recognize outstanding students and professional technicians in five categories: Automotive & Motorsports; Diesel; Collision, Restoration & Welding; Aviation, Motorcycle & Marine; and Evolving Technologies.

Category Winners will go on to compete in a public vote, with the one student and one professional tech Grand Prize Winners to each receive a trip to Glendale, Arizona to enjoy Mecum Auction Glendale and meet and be honored by industry leaders at TechForce’s National Partner Summit.

Mecum Auctions, a first-time partner of the Techs Rock Awards, is “thrilled to be part of this initiative during a time when there is a growing public interest in high-tech, hands-on technical careers,” says David Magers, CEO of Mecum Auctions.

TechForce established the Techs Rock Awards to honor the dedication and passion for the profession demonstrated by aspiring and working technicians. These individuals serve as true role models, inspiring the next generation of tech enthusiasts.

“The Techs Rock Awards are special because they celebrate those committed to keeping America rolling. We need skilled technicians so that our cars start, airplanes fly and trucks move,” said Jennifer Maher, CEO of TechForce Foundation. “After 5 years of honoring students and technicians separately, the 6th Annual Techs Rock Awards are the greatest opportunity yet for the industry to recognize their workforce of today and tomorrow.”

Since its inception in 2018, the Techs Rock Awards have recognized 75 technicians and technician students, providing over $131,000 in scholarships and prizes. This program has been instrumental in promoting the importance of technical education and highlighting the immense value that skilled technicians bring to our world.

“Your nomination matters,” continues Maher. “By submitting a nomination your institution demonstrates a dedication to your industry’s excellence and growth, elevates your brand to align with excellence and innovation, and helps foster a culture of appreciation and motivation within your institution and industry.”

Nominations for the 6th Annual Techs Rock Awards are now open until January 14, 2024. Eligible nominees include professional transportation technicians and technical students studying or working in any of the award categories. To learn more about the nomination process and to submit a nomination for yourself or someone you know, please visit TechForce.org/TechsRock.

About Mecum Auctions
Nobody sells more than Mecum. Nobody. Mecum Auctions is the world leader of collector car, vintage and antique motorcycle, and Road Art sales, hosting auctions throughout the United States. The company has specialized in the sale of collector cars for more than 35 years, now offering more than 20,000 lots per year and averaging more than one auction each month. Established by President Dana Mecum in 1988, Mecum Auctions remains a family-run company headquartered in Walworth, Wisconsin. For further information, visit Mecum.com or call (262) 275-5050.

About TechForce Foundation
TechForce Foundation is a national nonprofit, 501(c)(3) with the mission to champion all students to and through their education and into careers as professional technicians. TechForce powers the technician workforce by awarding more than $2.3 million in scholarships and grants annually to financially disadvantaged students; changes perceptions towards this evolving, ‘new collar’ STEM career; and provides local career exploration and workforce development programming. TechForce’s online network of students, working technicians, instructors, employers, industry professionals and enthusiasts committed to championing the technician workforce is the conduit through which the charity delivers its free resources, programs and career hub for the benefit of aspiring technicians. For more information, visit techforce.org. Follow us on TikTok, Facebook, Instagram, Twitter, Linkedin and YouTube.

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NAPA Issues Call for the Next Generation of Technicians During National Apprenticeship Week

NAPA Issues Call for the Next Generation of Technicians During National Apprenticeship Week

Joining with TechForce Foundation for its “Grab the Wheel” campaign, the aftermarket leader is launching The NAPA Success for Techs Scholarship fund to shine a light on exciting technician career paths

November 13, 2023 — ATLANTA — It’s National Apprenticeship Week, and NAPA, through the NAPA Network, is reaching out to the next generation of technicians and making it easier than ever to see themselves in a rewarding career through the “Grab the Wheel” campaign. This effort between NAPA and the TechForce Foundation contributes to a collective goal of hiring one million new automotive and aviation technicians in the next five years.

From November 13 – 30, interested applicants can apply for one of five The NAPA Success for Techs Scholarships. Recipients will be awarded this fall with a tool kit and financial contribution to jumpstart their technician career. The application and requirements to submit can be accessed at TechForce.org/Scholarships.

“There is so much more to being a technician than people realize,” said Jason Rainey, vice president of NAPA Auto Care. “As a technician, there is a clear career ladder in the auto industry and potential to work in other modes of transportation, such as motor sports, aviation and aeronautics. And with the growth of EV, they are on the cutting edge of technology. The NAPA Network seeks to not only show them the possibilities available to them but also provide them with the resources they need to land the career of their dreams.”

To illustrate the exciting careers that come with a technician education, throughout National Apprenticeship Week, NAPA and TechForce Foundation will highlight unique stories within the technician sector through the “Grab the Wheel” campaign, including:

  • Jeff Gordon: the NASCAR Hall of Famer knows all too well the importance of surrounding a driver with the best technicians and pit crew to win championships. Now, as vice chairman of Hendrick Motorsports, Gordon brings decades of racing experience to his role, ensuring the NASCAR world continues to advocate for and support technicians in their pursuit of a career in the sport.
  • Chad Knaus: as the former crew chief for Jimmie Johnson, Knaus is the only crew chief in NASCAR history to have earned five consecutive Cup Series championships. He understands the importance of technician education to keep NASCAR’s stars safely on the track intimately, carrying that passion through in his current role at Hendrick Motorsports. He has worked in NASCAR since 1991.
  • Erica Smith: Erica was awarded a NAPA toolkit through its Women in Auto Care Scholarship collaboration to continue her career as an automotive technician. Erica was introduced to “backyard mechanics” at a young age, fixing friends’ old cars and lawn equipment. She founded John’s Lawn Service – named for her late father – to combat hesitance from prospective customers in hiring a woman. Today as a mom of two, she’s successfully working in Bakersfield, CA as a technician in an industry that began as a hobby. 

“Even though the drivers are the only people behind the wheel, make no mistake – racing is a team sport, and the technicians and pit crew play a crucial role,” said Jeff Gordon, vice chairman of Hendrick Motorsports. “There are many rewarding paths technicians can pursue – including the racetrack – so I’m thrilled to support NAPA and TechForce’s efforts to revitalize this career track.”

As America’s largest network of parts and care – and the sponsor of NAPA Racing – NAPA’s partnership with TechForce and its The NAPA Success for Techs Scholarship opportunity are just a few of the ways the NAPA Network is making it easier to learn more about the technician trade and take steps toward a career in the field.

NAPA’s efforts also include the existing NAPA Auto Care Apprenticeship Program, giving aspiring technicians a path to in-demand positions in the automotive industry alongside mentors to complete their ASE certifications over the course of 18 to 24 months. Most recently, through its continued partnership with Women in Auto Care, 20 toolkits valued at $9,000 each were awarded to female students across the U.S. who are interested in a career in the auto care industry. NAPA also has a strategic alliance with Universal Technical Institute (UTI), supporting the future of those seeking careers in the transportation and aftermarket auto repair industries.

To learn more from NAPA about turning your love for cars into a rewarding career, visit https://techforce.org/thats-not-you/

Learn about ways you can support TechForce Foundation by visiting https://techforce.org/ways-to-help/.

About NAPA
Through nearly 6,000 auto parts stores and over 18,000 auto care and collision centers in the U.S., NAPA has America’s largest network of parts and care. The NAPA Network is supported by nationwide distribution centers with more than 725,000 available parts, accessories and supplies. Widely recognized for quality parts, rapid availability and knowledgeable people, NAPA Auto Parts stores serve automotive service professionals, do-it-yourselfers and everyday drivers with quality parts, accessories and supplies to keep cars, trucks and equipment performing safely and efficiently. For more information, visit www.napaonline.com.

About TechForce Foundation
TechForce Foundation is a national nonprofit, 501(c)(3) with the mission to champion all students to and through their education and into careers as professional technicians. TechForce powers the technician workforce by awarding more than $2.3 million in scholarships and grants annually to financially disadvantaged students; changes perceptions towards this evolving, ‘new collar’ STEM career; and provides local career exploration and workforce development programming. TechForce’s online network of students, working technicians, instructors, employers, industry professionals and enthusiasts committed to championing the technician workforce is the conduit through which the charity delivers its free resources, programs and career hub for the benefit of aspiring technicians. For more information, visit techforce.org. Follow us on TikTokFacebookInstagramTwitterLinkedin and YouTube.

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"By connecting students, instructors, industry pros and working techs, the TechForce Foundation provides unilateral support to the transportation industry’s technician recruiting needs… The administration of our Scholarships by the TechForce team has been instrumental in delivering us with a successful method to gain interest from qualified candidates as well as provide our students with additional assistance to complete their education."
Tony Farr
Ford Technical Programs Manager