Partnership Archives

July 17, 2024July 17, 2024

WD-40®Brand and NAPA Partner with TechForce Foundation to Offer $50,000 in Scholarships to Those Pursuing a Career in the Skilled Trades

WD-40® Brand and NAPA Partner with TechForce Foundation to Offer $50,000 in Scholarships to Those Pursuing a Career in the Skilled Trades

SAN DIEGO – July 17, 2024 – To bridge the skilled trades gap and empower aspiring technicians to pursue a career in the field, WD-40® Brand and NAPA are partnering with TechForce Foundation to offer $50,000 in scholarships, aimed at bolstering a new generation of trade professionals.

For decades, the skilled trades have suffered from a gap in supply and demand, leading to a significant workforce shortage. For the first time in more than ten years, tech school completions have risen. However, to meet demand over the next five years, the skilled trades must grow by 795,000 new technicians.

“The automotive industry’s future depends on the education and training of today’s students,” said Jamie Walton, executive vice president, merchandising of NAPA. “This partnership with WD-40 Brand and the TechForce Foundation ensures we bring broader visibility and accessibility to technician careers.”

WD-40 Brand and NAPA will award 40 scholarships over the next 12 months. Applicants must be enrolled in a post-secondary automotive, collision or diesel program. To apply and learn more, students can visit techforce.org/napa-wd40brand-scholarships. As part of the partnership, NAPA will be offering WD-40® Multi-Use Product at a discounted price through September 2024.

“WD-40 Brand recognizes the critical role that the skilled trades play in driving America forward,” said Erin Bala, vice president of U.S. marketing and Americas innovation at WD-40 Company. “We are honored to join forces with NAPA in backing TechForce Foundation and its crucial mission to champion students to and through their education into careers as professional technicians.”

TechForce Foundation is a national nonprofit, 501(c)(3) that works with transportation industry leaders to inspire people to explore the technician profession, support students in obtaining the technical education needed to be workforce-ready, and connect students to resources, mentors and employers to thrive in their careers.

“This cross-sector partnership demonstrates the value of industry coming together to demonstrate its commitment to powering the next generation of technicians,” said Jennifer Maher, CEO of TechForce Foundation. “By combining their support, WD-40 Brand and NAPA will unlock a multiplier effect that will allow our organizations to inspire and support more students together than we ever could apart. TechForce looks forward to collaborating with our partners to connect even more students to technician careers in an industry that urgently needs their skills.”

About WD-40 Brand
WD-40® Brand offers more than 30 innovative, quality products to get the Job Done Right®. The same spirit of innovation for solving the toughest challenges, which led to the creation of the original WD-40® Multi-Use Product, also drove the brand to grow its family of offerings to include the WD-40 Specialist® line – best-in-class products that deliver superior performance for industry professionals. WD-40 Specialist products provide specialized, heavy-duty solutions in factories, facilities, automotive garages, and on farms around the world. The line consists of lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions scientifically designed for the world’s toughest jobs. For additional information about WD-40® Brand products, please visit wd40.com.

About NAPA
Through nearly 6,000 auto parts stores and over 16,000 auto care and collision centers in the U.S., NAPA has America’s largest network of parts and care. The NAPA Network is supported by nationwide distribution centers with approximately 800,000 available parts, accessories and supplies. Widely recognized for quality parts, rapid availability and knowledgeable people, NAPA Auto Parts stores serve automotive service professionals, do-it-yourselfers and everyday drivers with quality parts, accessories and supplies to keep cars, trucks and equipment performing safely and efficiently. For more information, visit www.napaonline.com.

About TechForce Foundation
TechForce Foundation is a national nonprofit, 501(c)(3) with the mission to champion all students to and through their education and into careers as professional technicians. TechForce powers the technician workforce by awarding more than $4 million in scholarships and grants annually to financially disadvantaged students; changes perceptions towards this evolving, ‘new collar’ STEM career; and provides local career exploration and workforce development programming. TechForce’s online network of students, working technicians, instructors, employers, industry professionals and enthusiasts is the conduit through which the charity delivers its free resources for the benefit of aspiring technicians. For more information, visit techforce.org. Follow us on TikTok, Facebook, Instagram, Twitter and Linkedin.

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June 26, 2024June 27, 2024

Bridging the Trade Skills Gap: Rebellious Wines Unveils Scholarship for Underrepresented Populations

The Rebellious Riveters Scholarship Program aims to empower students by offering tuition support in post-secondary technical programs across the United States.

June 27, 2024 — PURCHASE, N.Y. — In the spirit of championing the unconventional, Rebellious Wines from California today announced the Rebellious Riveters Scholarship in partnership with TechForce Foundation. The scholarship is a testament to the brand’s commitment to challenging the status quo and aims to empower individuals eager to forge careers in skilled trades.

The development of this Rebellious Riveters Scholarship Program is a direct response to Rebellious Wines’ recent survey, which found that more than half (55%) of Americans believe in breaking gender norms through their career choices. It comes at a critical time as America grapples with a dual challenge: filling the skills gap in its labor market and breaking down gender norms that have kept underrepresented populations out of these lucrative careers.

“The skills gap in trade careers is a pressing issue. Our country needs nearly 800,000 new automotive, diesel, collision repair, aviation, and avionics technicians by 2027 to meet demand, and the underrepresentation of diverse groups is a key factor to consider,” said TechForce Foundation CEO Jennifer Maher. “Support from Rebellious Wines contributes to TechForce Foundation’s charitable work of inspiring all students to explore technician careers, supporting them through their education and connecting them to successful careers. We’re dedicated to increasing representation and partnering with like-minded partners like Rebellious Wines to empower students around the U.S. and provide the crucial support they need to break into these fulfilling careers.”

The industry is experiencing a significant skills gap among underrepresented populations. According to the Bureau of Labor Statistics, women are particularly underrepresented, accounting for less than 3% of employed technicians. The Rebellious Riveters Scholarship aims to address this disparity and inspire more people to pursue careers in the skilled trades.

“This scholarship is about equipping unapologetically rebellious individuals with the tools they need to build successful careers,” said Bob DeRoose, President and CEO of Kobrand Corporation. “We are committed to breaking barriers and are honored to support those who embody this notion of being rebellious for good. After all, their drive and determination will ultimately help bridge the skills gap, proving that the future of these industries will be both inclusive and rebellious.”

The Rebellious Riveters Scholarship Program will begin accepting applications on June 26, 2024, and will accept submissions on a rolling basis through August 2024. The scholarships will be available for eligible students enrolled in any post-secondary technician program across the United States.

Please visit www.rebelliouswine.com/rebelliousriveters for more information about the Rebellious Riveters Scholarship Program.

About Kobrand Corporation
Founded in 1944, Kobrand Corporation remains one of the few family-owned wine and spirits companies in the United States. Kobrand’s portfolio of fine wine and spirits was meticulously selected according to a single, unerring principle: quality. This continued focus has made the Kobrand name synonymous with wines and spirits of the highest caliber for over 75 years. Kobrand is the exclusive US agent for an outstanding selection of fine wines from all key wine regions, including the United States, France, Italy, Spain, Portugal, Japan, Chile, Argentina, Germany, and New Zealand. For more information about Kobrand and our portfolio visit http://www.Kobrandwineandspirits.com

About Rebellious Wines
Founded on the belief that the best wines are born from the unbridled spirit of Nature, Rebellious wines are a testament to the unconventional. With a focus on selecting the finest grapes and embracing unexpected blends, Rebellious offers an extraordinary experience that challenges the status quo. These wines embody an unapologetically rebellious nature, resulting in full-bodied creations that captivate the senses. Like their namesake, they serve as a beacon for those who dare to live on their own terms. Rebellious wines are not just wine; they are a toast to the innovators and trailblazers who continue to inspire and redefine our society, an invitation to embrace the unpredictable and a splash of extraordinary.

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May 14, 2024May 29, 2024

TechForce Foundation, SkillsUSA Collaborate to Empower Next Generation of Skilled Technicians and Solve Technician Shortage

The innovative collaboration equips students and educators with an arsenal of resources to foster career success for the next generation of professional technicians.

May 14, 2024 — Phoenix, Ariz. and Leesburg, Va. — TechForce Foundation and SkillsUSA have entered a strategic collaboration to empower the next generation of skilled aviation, automotive, collision repair, diesel, and welding technicians and tackle the technician shortage head-on. The mutually beneficial collaboration will help students garner the skills, education, and support needed to successfully develop careers as professional technicians.

Through the collaboration, SkillsUSA will introduce TechForce Foundation’s career-building resources to its members, encouraging them to access TechForce™, an online career hub that helps students navigate the journey from building their interest and skills to connecting with year-round scholarships, events, apprenticeships and jobs. Reciprocally, TechForce will educate its network of students and instructors about SkillsUSA membership, which offers opportunities for student leadership, professional development, enhanced curriculum, industry networking and partnerships, and real-world experiences that reinforce lessons learned in the classroom.

“This nonprofit-to-nonprofit collaboration showcases what can happen when two organizations work together for a common purpose,” says TechForce Foundation CEO Jennifer Maher. “Both organizations are committed to the outcome of a skilled, passionate workforce, so ensuring our communications channels cross-pollinate ensures our students, and industry, win. With TechForce having over $4 million in scholarships to award this year alone, and SkillsUSA being active in nearly 5,000 schools and over 21,000 classrooms nationwide, it’s a natural alliance that supercharges results for the next generation of skilled technicians.”

“SkillsUSA is the #1 workforce development organization dedicated to students,” states SkillsUSA Executive Director Chelle Travis. “Our organization stands ready to meet the growing need of connecting business and industry with skilled professionals. SkillsUSA’s vision is to produce the most highly skilled workforce in the world, providing every member the opportunity for career success. With partners like TechForce beside us, it is a true win-win for everyone – students and the American economy alike.”

The technician shortage remains a persistent challenge for the industry. The most recent research from TechForce finds three job openings for every tech school graduate today. Despite evidence that organizations can achieve more together than apart, committed collaborations have been limited. TechForce Foundation and SkillsUSA will introduce more students and instructors to the existing resources than ever before. The anticipated result is more students enrolling in and completing technical education and a larger, better-prepared next-generation technician workforce.

About SkillsUSA
SkillsUSA is America’s proud champion of the skilled trades. It’s a student-led partnership of education and industry that’s building the skilled workforce our nation depends on with graduates who are career ready, day one. Representing nearly 380,000 career and technical education students and teachers, SkillsUSA chapters thrive in middle schools, high schools and college/postsecondary institutions nationwide. SkillsUSA’s mission empowers students to become skilled professionals, career-ready leaders and responsible community members. That mission is accomplished through the SkillsUSA Framework of Personal Skills, Workplace Skills and Technical Skills Grounded in Academics, which is integrated into the classroom curriculum. Through Framework instruction, students develop the character-shaping leadership skills — teamwork, communication, professionalism and more — that successful careers and lives demand. At the same time, students hone their high-level technical skills against current industry standards in more than 130 skilled trade areas, from 3-D Animation to Welding. The result? Focused, confident and highly skilled graduates who are ready to work, ready to lead and ready to make a difference in our schools, workplaces and communities. A vital solution to the skills gap, where more in-demand skilled trades positions are available than qualified professionals to fill them, SkillsUSA has served over 14 million difference-making members since 1965. To learn more, visit www.skillsusa.org.

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November 21, 2023November 21, 2023

TechForce Foundation and Mecum Auctions Partner to Open Nominations for 6th Annual Techs Rock Awards

6th Annual TechForce Awards to honor students AND technicians for the first time

November 21, 2023 — PHOENIX — TechForce Foundation, a not-for-profit 501(c)(3) organization dedicated to championing the technician workforce, has joined forces with Mecum Auctions to announce the opening of nominations for the highly anticipated 6th Annual Techs Rock Awards. This year, the Awards will honor both working and aspiring student technicians, marking a significant milestone in the program’s history. Nominations are now being accepted until January 14, 2024, at TechForce.org/TechsRock.

The Techs Rock Awards will recognize outstanding students and professional technicians in five categories: Automotive & Motorsports; Diesel; Collision, Restoration & Welding; Aviation, Motorcycle & Marine; and Evolving Technologies.

Category Winners will go on to compete in a public vote, with the one student and one professional tech Grand Prize Winners to each receive a trip to Glendale, Arizona to enjoy Mecum Auction Glendale and meet and be honored by industry leaders at TechForce’s National Partner Summit.

Mecum Auctions, a first-time partner of the Techs Rock Awards, is “thrilled to be part of this initiative during a time when there is a growing public interest in high-tech, hands-on technical careers,” says David Magers, CEO of Mecum Auctions.

TechForce established the Techs Rock Awards to honor the dedication and passion for the profession demonstrated by aspiring and working technicians. These individuals serve as true role models, inspiring the next generation of tech enthusiasts.

“The Techs Rock Awards are special because they celebrate those committed to keeping America rolling. We need skilled technicians so that our cars start, airplanes fly and trucks move,” said Jennifer Maher, CEO of TechForce Foundation. “After 5 years of honoring students and technicians separately, the 6th Annual Techs Rock Awards are the greatest opportunity yet for the industry to recognize their workforce of today and tomorrow.”

Since its inception in 2018, the Techs Rock Awards have recognized 75 technicians and technician students, providing over $131,000 in scholarships and prizes. This program has been instrumental in promoting the importance of technical education and highlighting the immense value that skilled technicians bring to our world.

“Your nomination matters,” continues Maher. “By submitting a nomination your institution demonstrates a dedication to your industry’s excellence and growth, elevates your brand to align with excellence and innovation, and helps foster a culture of appreciation and motivation within your institution and industry.”

Nominations for the 6th Annual Techs Rock Awards are now open until January 14, 2024. Eligible nominees include professional transportation technicians and technical students studying or working in any of the award categories. To learn more about the nomination process and to submit a nomination for yourself or someone you know, please visit TechForce.org/TechsRock.

About Mecum Auctions
Nobody sells more than Mecum. Nobody. Mecum Auctions is the world leader of collector car, vintage and antique motorcycle, and Road Art sales, hosting auctions throughout the United States. The company has specialized in the sale of collector cars for more than 35 years, now offering more than 20,000 lots per year and averaging more than one auction each month. Established by President Dana Mecum in 1988, Mecum Auctions remains a family-run company headquartered in Walworth, Wisconsin. For further information, visit Mecum.com or call (262) 275-5050.

About TechForce Foundation
TechForce Foundation is a national nonprofit, 501(c)(3) with the mission to champion all students to and through their education and into careers as professional technicians. TechForce powers the technician workforce by awarding more than $2.3 million in scholarships and grants annually to financially disadvantaged students; changes perceptions towards this evolving, ‘new collar’ STEM career; and provides local career exploration and workforce development programming. TechForce’s online network of students, working technicians, instructors, employers, industry professionals and enthusiasts committed to championing the technician workforce is the conduit through which the charity delivers its free resources, programs and career hub for the benefit of aspiring technicians. For more information, visit techforce.org. Follow us on TikTok, Facebook, Instagram, Twitter, Linkedin and YouTube.

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November 13, 2023November 13, 2023

NAPA Issues Call for the Next Generation of Technicians During National Apprenticeship Week

Joining with TechForce Foundation for its “Grab the Wheel” campaign, the aftermarket leader is launching The NAPA Success for Techs Scholarship fund to shine a light on exciting technician career paths

November 13, 2023 — ATLANTA — It’s National Apprenticeship Week, and NAPA, through the NAPA Network, is reaching out to the next generation of technicians and making it easier than ever to see themselves in a rewarding career through the “Grab the Wheel” campaign. This effort between NAPA and the TechForce Foundation contributes to a collective goal of hiring one million new automotive and aviation technicians in the next five years.

From November 13 – 30, interested applicants can apply for one of five The NAPA Success for Techs Scholarships. Recipients will be awarded this fall with a tool kit and financial contribution to jumpstart their technician career. The application and requirements to submit can be accessed at TechForce.org/Scholarships.

“There is so much more to being a technician than people realize,” said Jason Rainey, vice president of NAPA Auto Care. “As a technician, there is a clear career ladder in the auto industry and potential to work in other modes of transportation, such as motor sports, aviation and aeronautics. And with the growth of EV, they are on the cutting edge of technology. The NAPA Network seeks to not only show them the possibilities available to them but also provide them with the resources they need to land the career of their dreams.”

To illustrate the exciting careers that come with a technician education, throughout National Apprenticeship Week, NAPA and TechForce Foundation will highlight unique stories within the technician sector through the “Grab the Wheel” campaign, including:

Jeff Gordon: the NASCAR Hall of Famer knows all too well the importance of surrounding a driver with the best technicians and pit crew to win championships. Now, as vice chairman of Hendrick Motorsports, Gordon brings decades of racing experience to his role, ensuring the NASCAR world continues to advocate for and support technicians in their pursuit of a career in the sport.
Chad Knaus: as the former crew chief for Jimmie Johnson, Knaus is the only crew chief in NASCAR history to have earned five consecutive Cup Series championships. He understands the importance of technician education to keep NASCAR’s stars safely on the track intimately, carrying that passion through in his current role at Hendrick Motorsports. He has worked in NASCAR since 1991.
Erica Smith: Erica was awarded a NAPA toolkit through its Women in Auto Care Scholarship collaboration to continue her career as an automotive technician. Erica was introduced to “backyard mechanics” at a young age, fixing friends’ old cars and lawn equipment. She founded John’s Lawn Service – named for her late father – to combat hesitance from prospective customers in hiring a woman. Today as a mom of two, she’s successfully working in Bakersfield, CA as a technician in an industry that began as a hobby.

“Even though the drivers are the only people behind the wheel, make no mistake – racing is a team sport, and the technicians and pit crew play a crucial role,” said Jeff Gordon, vice chairman of Hendrick Motorsports. “There are many rewarding paths technicians can pursue – including the racetrack – so I’m thrilled to support NAPA and TechForce’s efforts to revitalize this career track.”

As America’s largest network of parts and care – and the sponsor of NAPA Racing – NAPA’s partnership with TechForce and its The NAPA Success for Techs Scholarship opportunity are just a few of the ways the NAPA Network is making it easier to learn more about the technician trade and take steps toward a career in the field.

NAPA’s efforts also include the existing NAPA Auto Care Apprenticeship Program, giving aspiring technicians a path to in-demand positions in the automotive industry alongside mentors to complete their ASE certifications over the course of 18 to 24 months. Most recently, through its continued partnership with Women in Auto Care, 20 toolkits valued at $9,000 each were awarded to female students across the U.S. who are interested in a career in the auto care industry. NAPA also has a strategic alliance with Universal Technical Institute (UTI), supporting the future of those seeking careers in the transportation and aftermarket auto repair industries.

To learn more from NAPA about turning your love for cars into a rewarding career, visit https://techforce.org/thats-not-you/

Learn about ways you can support TechForce Foundation by visiting https://techforce.org/ways-to-help/.

About NAPA
Through nearly 6,000 auto parts stores and over 18,000 auto care and collision centers in the U.S., NAPA has America’s largest network of parts and care. The NAPA Network is supported by nationwide distribution centers with more than 725,000 available parts, accessories and supplies. Widely recognized for quality parts, rapid availability and knowledgeable people, NAPA Auto Parts stores serve automotive service professionals, do-it-yourselfers and everyday drivers with quality parts, accessories and supplies to keep cars, trucks and equipment performing safely and efficiently. For more information, visit www.napaonline.com.

About TechForce Foundation
TechForce Foundation is a national nonprofit, 501(c)(3) with the mission to champion all students to and through their education and into careers as professional technicians. TechForce powers the technician workforce by awarding more than $2.3 million in scholarships and grants annually to financially disadvantaged students; changes perceptions towards this evolving, ‘new collar’ STEM career; and provides local career exploration and workforce development programming. TechForce’s online network of students, working technicians, instructors, employers, industry professionals and enthusiasts committed to championing the technician workforce is the conduit through which the charity delivers its free resources, programs and career hub for the benefit of aspiring technicians. For more information, visit techforce.org. Follow us on TikTok, Facebook, Instagram, Twitter, Linkedin and YouTube.

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October 30, 2023October 30, 2023

Industry Embraces TechForce Foundation Amid Surge in Public Support for Hands-On Technician Careers

Industry Embraces TechForce Foundation Amid Surge In Public Support For Hands-On Technician Careers

October 30, 2023 — PHOENIX — TechForce Foundation, a not-for-profit 501(c)(3) organization dedicated to championing the technician workforce, has seen a significant uptick in public support for high-tech, hands-on mobility technician careers. Forward-thinking businesses are seizing on this opportunity and partnering with TechForce to supercharge the pipeline of future technicians.

“For 15 years, championing technician careers was an uphill battle. The public shied away from hands-on careers in favor of the college-for-all mentality and the industry complained, but did little to fix it. There is still much work to be done, but we’re seeing a shift,” reports Jennifer Maher, Executive Director of TechForce Foundation. “Everyone from parents to teachers and students themselves have opened their eyes to the life and career opportunities available to technicians, and TechForce has been a large part of that shift.”

This year, TechForce Foundation will award over $2.3 Million in scholarships and grants to support this growing interest, with nearly $1,000,000 already awarded to students in the first half of 2023. A huge lift came this year when Ford Motor Company Fund and Ford Dealers across the regions of Atlanta, Chicago, Dallas and Phoenix donated $1.1 million to support students pursuing their technical education in auto and diesel. “A grant of that magnitude is a real boost and vote of confidence in the work we’re doing,” says Maher.

“The phones are ringing,” says Angie Babin, Chair of the TechForce Foundation Board of Directors, “as more companies and foundations embrace our charitable mission.”

Companies have joined or increased their direct support for TechForce by hundreds of thousands of dollars in 2023, including enhanced partnerships with AutoZone, BASF, Bridgestone Americas, CarMax, Ford Motor Company, General Motors, LKQ, NAPA, and Snap-on Industrial. Additionally, the nonprofit trade association CAWA – Representing the Automotive Parts Industry – named TechForce as one of its charities of choice, pledging to engage its members across California, Nevada and Arizona as donors and volunteers.

“Each one of these companies has either significantly increased its commitment to TechForce Foundation this year, or entered into a new partnership to support our mission. The momentum and growth shows us that the pendulum is swinging,” says Babin. “Society is realizing we need a skilled workforce, and that employers and brands that rely on techs need to take action and invest in solutions like TechForce. We’re thrilled to see this uptick in energy.”

TechForce Foundation has invested heavily in building a first-of-its-kind online community, TechForce™, where tech students, working techs, instructors, brands and employers can connect. TechForce™ ensures aspiring technicians can find all the free resources to successfully navigate their technical education and job placement pathway. It’s absolutely free to join at techforce.org, where students can find tech schools, scholarships, apprenticeships and jobs and also tap free tickets to events, watch online training, participate in trivia and contests, and more. More than 27,000 users have joined TechForce™ since launch, accessing all that it has to offer for free, thanks to support from its individual, business and foundation donors.

TechForce continues to innovate, launching its Grab the Wheel campaign this past August to inspire the next generation of technicians. The ambitious campaign seeks to welcome one million new entry-level technicians over the next five years to meet a pressing workforce demand. The organization is also partnering with the industry to recognize the technicians and students who are shaping its future, with the largest Techs Rock Awards to date.

TechForce is supported by charitable contributions from the automotive, collision and diesel sectors, including OEMs, aftermarket, retailers, private shops, national MSOs and the rental sector, as well as other sectors, including aviation, CNC machining, marine, motorcycle, motorsports and welding.

Small businesses under $10M annual revenue can partner with TechForce Foundation for just $89 a month, including the right to post jobs and apprenticeships in TechForce™. Small brands can opt-in to a Professional Membership at just $499 a year. Named scholarship funds can be opened for as little as $10,000 and the organization has a team dedicated to crafting win/win strategic alliances with larger companies.

Donate at techforce.org or learn about more ways to support TechForce Foundation by visiting https://techforce.org/ways-to-help/.

About TechForce Foundation
TechForce Foundation is a national nonprofit, 501(c)(3) with the mission to champion all students to and through their education and into careers as professional technicians. TechForce powers the technician workforce by awarding more than $2.3 million in scholarships and grants annually to financially disadvantaged students; changes perceptions towards this evolving, ‘new collar’ STEM career; and provides local career exploration and workforce development programming. TechForce’s online network of students, working technicians, instructors, employers, industry professionals and enthusiasts committed to championing the technician workforce is the conduit through which the charity delivers its free resources, programs and career hub for the benefit of aspiring technicians. For more information, visit techforce.org. Follow us on TikTok, Facebook, Instagram, Twitter, Linkedin and YouTube.

Links:

TechForce Foundation logo: https://adobe.ly/3Diapjw
TechForce™ network: https://techforce.org/
Get involved with TechForce: https://techforce.org/ways-to-help/

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October 24, 2023October 24, 2023

CAWA and TechForce Foundation Strike a New Collaboration for the Betterment of the Auto Care Industry

Sacramento, CA and Phoenix, AZ – October 24, 2023 – CAWA and TechForce Foundation have formed a new strategic alliance to address the growth and support of America’s skilled technician workforce. The two not-for-profit organizations will collaborate and share resources to promote the technician profession with young people, connect industry volunteers with future techs and tech school programs, and spotlight the importance of respecting techs who keep America rolling.

“Our country needs skilled, qualified automotive technicians to keep our lives moving. Students who love problem-solving and working with their hands are longing to find an education and career that fits. For many, a 4-year university isn’t the path they want or need. Instead, they’d be most excited by a technical career,” shares Jennifer Maher, CEO of TechForce Foundation. “These days the auto tech profession offers a solid middle-class wage, the opportunity to live and work anywhere, and involvement in the fast-evolving, technology-rising mobility industry. Students are unaware of all their options and don’t always know how to navigate the career exploration pipeline. By forming this collaboration, CAWA and TechForce have combined the conduits through which we can reach, support, and connect aspiring tech students to their futures.”

Representing the Automotive Parts Industry, Rodney Pierini the President & CEO of CAWA adds, “The Board of Directors unanimously supported this new collaboration with TechForce, and we are excited to contribute to promoting and growing the technician workforce as another contribution of the Association to the improvement of the auto care industry”.

The principles of the collaboration are:

CAWA’s website will promote and support the technician workforce.
CAWA will invite its members to become “TechForce Champions” whereby they will provide financial support to the charitable mission of TechForce Foundation.
CAWA will ask its members to become “TechForce Ambassadors”, volunteering to speak in various venues regarding the need for a robust technician workforce.
CAWA will encourage its members to nominate technicians to TechForce to share their positive stories to inspire young people and their influencers , e.g., parents school counselors, etc., regarding careers as technicians.
CAWA members will have access to TechForce’s resource center to assist them in promoting technician careers.
CAWA will assist TechForce (and vice-versa) in building relationships with tech high schools and post-secondary programs.

Plans are now underway to implement the principles of this new collaboration. For more information, contact programs@cawa.org or info@techforce.org.

About CAWA:
CAWA is an automotive aftermarket trade association, which represents auto parts jobbers, retailers, warehouse distributors, manufacturers, manufacturer representatives and program groups. The Association provides educational, legislative and business support to the industry and its membership. It is one of the largest trade associations of its kind in the United States and recognized as a leader in the automotive aftermarket industry. For more information, visit www.cawa.org.

About TechForce Foundation:
TechForce Foundation is a national nonprofit, 501(c)(3) with the mission to champion all students to and through their education and into careers as professional technicians. TechForce powers the technician workforce by awarding more than $2.3 million in scholarships and grants annually to financially-disadvantaged students; changes perceptions towards this evolving, ‘new collar’ STEM career; and provides local career exploration and workforce development programming. TechForce’s online, social network of students, working technicians, instructors, employers, industry professionals and enthusiasts committed to championing the technician workforce is the conduit through which the charity delivers its free resources, programs and career hub for the benefit of aspiring technicians. For more information, visit techforce.org. Follow us on TikTok, Facebook, Instagram, Twitter and Linkedin.

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October 19, 2023October 19, 2023

Bridgestone Donates $100,000 to TechForce Foundation to Support Next Generation of Automotive Technicians

– TechForce Foundation supplies resources including scholarships and workforce development programming for students pursuing careers as professional technicians.

– According to TechForce, the demand for new technicians has nearly doubled since 2020 and data from the U.S. Bureau of Labor Statistics shows five open jobs to every one new technician graduate.

– Since 2015, Bridgestone has donated more than $450,000 to the TechForce Foundation to provide financial assistance for students entering technical education programs.

NASHVILLE, Tenn. (October 19, 2023) – Bridgestone Americas (Bridgestone) announced a donation of $100,000 to the TechForce Foundation, a national nonprofit that supports students’ technical education and careers in the automotive industry. Funds donated from Bridgestone Retail Operations, a subsidiary of Bridgestone Americas, and the Bridgestone Americas Trust Fund will provide scholarships and grants for students pursuing careers as automotive technicians and supply resources for those seeking jobs post-graduation.

“In order to provide trusted service that helps keep drivers safe on the road, our industry must come together to help develop and support the next generation of skilled automotive technicians,” said Heather Robertson, Executive Director, Human Resources, Bridgestone Retail Operations. “A career as an automotive technician can provide competitive compensation and unlimited opportunities for growth for young people, and we appreciate our partners at the TechForce Foundation who are working to ensure they have equitable access to this job pathway.”

According to TechForce’s 2022 Technician Supply & Demand Report, demand for new technicians has nearly doubled since 2020 with data from the U.S. Bureau of Labor Statistics showing five open jobs to every one new technician graduate. In 2015, Bridgestone and the TechForce Foundation began a relationship to develop solutions to strengthen the pipeline of automotive technicians into the workforce and bring awareness to career opportunities within the industry. Since then, Bridgestone has donated more than $450,000 to the TechForce Foundation to help meet the growing skilled labor shortage and provide more opportunities for career advancement in the automotive industry. Bridgestone leadership also serve on the TechForce Foundation Board of Directors and National Leadership Cabinet.

“TechForce Foundation is uniting the industry across sectors to connect students with high-tech, hands-on careers,” says Jennifer Maher, Chief Executive Officer, TechForce Foundation. “Today’s technicians are highly skilled STEM professionals. As this truth makes its way into the public consciousness, we are working harder than ever to reach receptive audiences with the life-long opportunities that come with a technician career. TechForce is excited to expand our long-time relationship with the Bridgestone family of companies to inspire, support and connect the next generation of professional technicians at this critical moment.”

TechForce Foundation was established in 2007 and is a nonprofit organization committed to the career exploration and workforce development of professional technicians across all sectors. In that time, the TechForce Foundation has awarded $18 million in scholarships and grants to more than 50,000 students.

For more Bridgestone company news visit BridgestoneAmericas.com. To learn more about The TechForce Foundation, visit Techforce.org.

About Bridgestone Americas, Inc.:
Bridgestone Americas, Inc. is the U.S.-based subsidiary of Bridgestone Corporation, a global leader in tires and rubber, building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Nashville, Tenn., Bridgestone Americas employs more than 45,000 people across its worldwide operations. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.

About Bridgestone Retail Operations, LLC:
Bridgestone Retail Operations, LLC (BSRO) is headquartered in Nashville, Tenn. and operates the largest network of company-owned automotive service providers in the world — more than 2,200 tire and vehicle service centers across the United States — including Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works store locations. Credit First National Association and Firestone Complete Fleet Care operations are also part of BSRO. BSRO is a member of the Bridgestone Americas family of companies.

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Partnership