Bridgestone Donates $100,000 to TechForce Foundation to Support Next Generation of Automotive Technicians

Bridgestone logo; simply the name Bridgestone in black stylized text.

Bridgestone Donates $100,000 to TechForce Foundation to Support Next Generation of Automotive Technicians

– TechForce Foundation supplies resources including scholarships and workforce development programming for students pursuing careers as professional technicians.

– According to TechForce, the demand for new technicians has nearly doubled since 2020 and data from the U.S. Bureau of Labor Statistics shows five open jobs to every one new technician graduate.

– Since 2015, Bridgestone has donated more than $450,000 to the TechForce Foundation to provide financial assistance for students entering technical education programs.

NASHVILLE, Tenn. (October 19, 2023) – Bridgestone Americas (Bridgestone) announced a donation of $100,000 to the TechForce Foundation, a national nonprofit that supports students’ technical education and careers in the automotive industry. Funds donated from Bridgestone Retail Operations, a subsidiary of Bridgestone Americas, and the Bridgestone Americas Trust Fund will provide scholarships and grants for students pursuing careers as automotive technicians and supply resources for those seeking jobs post-graduation.

“In order to provide trusted service that helps keep drivers safe on the road, our industry must come together to help develop and support the next generation of skilled automotive technicians,” said Heather Robertson, Executive Director, Human Resources, Bridgestone Retail Operations. “A career as an automotive technician can provide competitive compensation and unlimited opportunities for growth for young people, and we appreciate our partners at the TechForce Foundation who are working to ensure they have equitable access to this job pathway.”

According to TechForce’s 2022 Technician Supply & Demand Report, demand for new technicians has nearly doubled since 2020 with data from the U.S. Bureau of Labor Statistics showing five open jobs to every one new technician graduate. In 2015, Bridgestone and the TechForce Foundation began a relationship to develop solutions to strengthen the pipeline of automotive technicians into the workforce and bring awareness to career opportunities within the industry. Since then, Bridgestone has donated more than $450,000 to the TechForce Foundation to help meet the growing skilled labor shortage and provide more opportunities for career advancement in the automotive industry. Bridgestone leadership also serve on the TechForce Foundation Board of Directors and National Leadership Cabinet.

“TechForce Foundation is uniting the industry across sectors to connect students with high-tech, hands-on careers,” says Jennifer Maher, Chief Executive Officer, TechForce Foundation. “Today’s technicians are highly skilled STEM professionals. As this truth makes its way into the public consciousness, we are working harder than ever to reach receptive audiences with the life-long opportunities that come with a technician career. TechForce is excited to expand our long-time relationship with the Bridgestone family of companies to inspire, support and connect the next generation of professional technicians at this critical moment.”

TechForce Foundation was established in 2007 and is a nonprofit organization committed to the career exploration and workforce development of professional technicians across all sectors. In that time, the TechForce Foundation has awarded $18 million in scholarships and grants to more than 50,000 students.

For more Bridgestone company news visit To learn more about The TechForce Foundation, visit

About Bridgestone Americas, Inc.:
Bridgestone Americas, Inc. is the U.S.-based subsidiary of Bridgestone Corporation, a global leader in tires and rubber, building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Nashville, Tenn., Bridgestone Americas employs more than 45,000 people across its worldwide operations. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.

About Bridgestone Retail Operations, LLC:
Bridgestone Retail Operations, LLC (BSRO) is headquartered in Nashville, Tenn. and operates the largest network of company-owned automotive service providers in the world — more than 2,200 tire and vehicle service centers across the United States — including Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works store locations. Credit First National Association and Firestone Complete Fleet Care operations are also part of BSRO. BSRO is a member of the Bridgestone Americas family of companies.

About TechForce Foundation:
TechForce Foundation is a national nonprofit, 501(c)(3) with the mission to champion all students to and through their education and into careers as professional technicians. TechForce powers the technician workforce by awarding more than $2.3 million in scholarships and grants annually to financially-disadvantaged students; changes perceptions towards this evolving, ‘new collar’ STEM career; and provides local career exploration and workforce development programming. TechForce’s online, social network of students, working technicians, instructors, employers, industry professionals and enthusiasts committed to championing the technician workforce is the conduit through which the charity delivers its free resources, programs and career hub for the benefit of aspiring technicians. For more information, visit


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"By connecting students, instructors, industry pros and working techs, the TechForce Foundation provides unilateral support to the transportation industry’s technician recruiting needs… The administration of our Scholarships by the TechForce team has been instrumental in delivering us with a successful method to gain interest from qualified candidates as well as provide our students with additional assistance to complete their education."
Tony Farr
Ford Technical Programs Manager