2023 Archives - TechForce

November 28, 2023November 28, 2023

TechForce Foundation Announces Jennifer Bergeron as Chief Growth Officer and Welcomes New Board Members

November 28, 2023 — PHOENIX — TechForce Foundation, a not-for-profit 501(c)(3) organization dedicated to championing the technician workforce, is pleased to announce the appointment of Jennifer Bergeron as its first Chief Growth Officer. In addition, TechForce welcomes Dave Smith, Bill Willetts, and Matt Hartford to its esteemed Board of Directors. These exciting developments come on the heels of a recent TechForce announcement highlighting the growing public enthusiasm for high-tech, hands-on skilled trades careers.

“This is a time of exciting growth for TechForce Foundation,” states Angie Babin, Chair of the TechForce Foundation Board of Directors. “With new talent joining the team, new programs like Grab the Wheel and Techs Rock Awards being launched, and increased public receptivity towards our message, the future is bright for TechForce Foundation.”

As Chief Growth Officer, Jennifer Bergeron brings over 20 years of experience in technical education and organizational management to TechForce. Her expertise in strategic planning, team leadership, and organizational growth was honed during her thirteen-year tenure as the Campus President of NASCAR Technical Institute in Mooresville, NC.

“As Chief Growth Officer, Jennifer Bergeron will work with TechForce staff and our Board of Directors to develop and implement strategies that will catapult the organization to new heights,” says Jennifer Maher, Executive Director of TechForce Foundation. “Jennifer Bergeron brings a wealth of knowledge, is very committed to and passionate about TechForce’s work to support the next generation of technicians, and is excited about helping this mission and nonprofit thrive.”

The three newest members of TechForce Foundation’s Board of Directors bring a combined 90+ years of industry expertise to the organization.

Dave Smith, Principal at DGS Group, LLC, brings a wealth of experience from his 24-year tenure at Enterprise Rent-A-Car, where he served as Vice President of Strategic Solutions for eight years. Smith’s most recent role was Senior Vice President, Supply Chain Strategy at Caliber Collision.
Bill Willetts, Vice-President of Snap-on Industrial, has spent his career with the company since first joining as a Sales Rep in 1994. He also brings valuable non-profit experience, having served as Chairman of the Board of NC SkillsUSA from 2010 through 2022. Willetts is a sitting member of the Aircraft Maintenance Council.
Matt Hartford, President and CEO of Total Seal Piston Rings, first joined Total Seal Piston Rings as Lead Engineer in 1998, and has owned and operated his own Automotive Speed Shop. Hartford also started a drag racing career in 1988 and today races in the NHRA PRO STOCK category.

More information, including roles and photographs for TechForce Foundation’s full team, including its staff and the Board of Directors, can be found at TechForce.org/About-Us.

About TechForce Foundation
TechForce Foundation is a national nonprofit, 501(c)(3) with the mission to champion all students to and through their education and into careers as professional technicians. TechForce powers the technician workforce by awarding more than $2.3 million in scholarships and grants annually to financially disadvantaged students; changes perceptions towards this evolving, ‘new collar’ STEM career; and provides local career exploration and workforce development programming. TechForce’s online network of students, working technicians, instructors, employers, industry professionals and enthusiasts committed to championing the technician workforce is the conduit through which the charity delivers its free resources, programs and career hub for the benefit of aspiring technicians. For more information, visit techforce.org. Follow us on TikTok, Facebook, Instagram, Twitter, Linkedin and YouTube.

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November 21, 2023November 21, 2023

TechForce Foundation and Mecum Auctions Partner to Open Nominations for 6th Annual Techs Rock Awards

6th Annual TechForce Awards to honor students AND technicians for the first time

November 21, 2023 — PHOENIX — TechForce Foundation, a not-for-profit 501(c)(3) organization dedicated to championing the technician workforce, has joined forces with Mecum Auctions to announce the opening of nominations for the highly anticipated 6th Annual Techs Rock Awards. This year, the Awards will honor both working and aspiring student technicians, marking a significant milestone in the program’s history. Nominations are now being accepted until January 14, 2024, at TechForce.org/TechsRock.

The Techs Rock Awards will recognize outstanding students and professional technicians in five categories: Automotive & Motorsports; Diesel; Collision, Restoration & Welding; Aviation, Motorcycle & Marine; and Evolving Technologies.

Category Winners will go on to compete in a public vote, with the one student and one professional tech Grand Prize Winners to each receive a trip to Glendale, Arizona to enjoy Mecum Auction Glendale and meet and be honored by industry leaders at TechForce’s National Partner Summit.

Mecum Auctions, a first-time partner of the Techs Rock Awards, is “thrilled to be part of this initiative during a time when there is a growing public interest in high-tech, hands-on technical careers,” says David Magers, CEO of Mecum Auctions.

TechForce established the Techs Rock Awards to honor the dedication and passion for the profession demonstrated by aspiring and working technicians. These individuals serve as true role models, inspiring the next generation of tech enthusiasts.

“The Techs Rock Awards are special because they celebrate those committed to keeping America rolling. We need skilled technicians so that our cars start, airplanes fly and trucks move,” said Jennifer Maher, CEO of TechForce Foundation. “After 5 years of honoring students and technicians separately, the 6th Annual Techs Rock Awards are the greatest opportunity yet for the industry to recognize their workforce of today and tomorrow.”

Since its inception in 2018, the Techs Rock Awards have recognized 75 technicians and technician students, providing over $131,000 in scholarships and prizes. This program has been instrumental in promoting the importance of technical education and highlighting the immense value that skilled technicians bring to our world.

“Your nomination matters,” continues Maher. “By submitting a nomination your institution demonstrates a dedication to your industry’s excellence and growth, elevates your brand to align with excellence and innovation, and helps foster a culture of appreciation and motivation within your institution and industry.”

Nominations for the 6th Annual Techs Rock Awards are now open until January 14, 2024. Eligible nominees include professional transportation technicians and technical students studying or working in any of the award categories. To learn more about the nomination process and to submit a nomination for yourself or someone you know, please visit TechForce.org/TechsRock.

About Mecum Auctions
Nobody sells more than Mecum. Nobody. Mecum Auctions is the world leader of collector car, vintage and antique motorcycle, and Road Art sales, hosting auctions throughout the United States. The company has specialized in the sale of collector cars for more than 35 years, now offering more than 20,000 lots per year and averaging more than one auction each month. Established by President Dana Mecum in 1988, Mecum Auctions remains a family-run company headquartered in Walworth, Wisconsin. For further information, visit Mecum.com or call (262) 275-5050.

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November 13, 2023November 13, 2023

NAPA Issues Call for the Next Generation of Technicians During National Apprenticeship Week

Joining with TechForce Foundation for its “Grab the Wheel” campaign, the aftermarket leader is launching The NAPA Success for Techs Scholarship fund to shine a light on exciting technician career paths

November 13, 2023 — ATLANTA — It’s National Apprenticeship Week, and NAPA, through the NAPA Network, is reaching out to the next generation of technicians and making it easier than ever to see themselves in a rewarding career through the “Grab the Wheel” campaign. This effort between NAPA and the TechForce Foundation contributes to a collective goal of hiring one million new automotive and aviation technicians in the next five years.

From November 13 – 30, interested applicants can apply for one of five The NAPA Success for Techs Scholarships. Recipients will be awarded this fall with a tool kit and financial contribution to jumpstart their technician career. The application and requirements to submit can be accessed at TechForce.org/Scholarships.

“There is so much more to being a technician than people realize,” said Jason Rainey, vice president of NAPA Auto Care. “As a technician, there is a clear career ladder in the auto industry and potential to work in other modes of transportation, such as motor sports, aviation and aeronautics. And with the growth of EV, they are on the cutting edge of technology. The NAPA Network seeks to not only show them the possibilities available to them but also provide them with the resources they need to land the career of their dreams.”

To illustrate the exciting careers that come with a technician education, throughout National Apprenticeship Week, NAPA and TechForce Foundation will highlight unique stories within the technician sector through the “Grab the Wheel” campaign, including:

Jeff Gordon: the NASCAR Hall of Famer knows all too well the importance of surrounding a driver with the best technicians and pit crew to win championships. Now, as vice chairman of Hendrick Motorsports, Gordon brings decades of racing experience to his role, ensuring the NASCAR world continues to advocate for and support technicians in their pursuit of a career in the sport.
Chad Knaus: as the former crew chief for Jimmie Johnson, Knaus is the only crew chief in NASCAR history to have earned five consecutive Cup Series championships. He understands the importance of technician education to keep NASCAR’s stars safely on the track intimately, carrying that passion through in his current role at Hendrick Motorsports. He has worked in NASCAR since 1991.
Erica Smith: Erica was awarded a NAPA toolkit through its Women in Auto Care Scholarship collaboration to continue her career as an automotive technician. Erica was introduced to “backyard mechanics” at a young age, fixing friends’ old cars and lawn equipment. She founded John’s Lawn Service – named for her late father – to combat hesitance from prospective customers in hiring a woman. Today as a mom of two, she’s successfully working in Bakersfield, CA as a technician in an industry that began as a hobby.

“Even though the drivers are the only people behind the wheel, make no mistake – racing is a team sport, and the technicians and pit crew play a crucial role,” said Jeff Gordon, vice chairman of Hendrick Motorsports. “There are many rewarding paths technicians can pursue – including the racetrack – so I’m thrilled to support NAPA and TechForce’s efforts to revitalize this career track.”

As America’s largest network of parts and care – and the sponsor of NAPA Racing – NAPA’s partnership with TechForce and its The NAPA Success for Techs Scholarship opportunity are just a few of the ways the NAPA Network is making it easier to learn more about the technician trade and take steps toward a career in the field.

NAPA’s efforts also include the existing NAPA Auto Care Apprenticeship Program, giving aspiring technicians a path to in-demand positions in the automotive industry alongside mentors to complete their ASE certifications over the course of 18 to 24 months. Most recently, through its continued partnership with Women in Auto Care, 20 toolkits valued at $9,000 each were awarded to female students across the U.S. who are interested in a career in the auto care industry. NAPA also has a strategic alliance with Universal Technical Institute (UTI), supporting the future of those seeking careers in the transportation and aftermarket auto repair industries.

To learn more from NAPA about turning your love for cars into a rewarding career, visit https://techforce.org/thats-not-you/

Learn about ways you can support TechForce Foundation by visiting https://techforce.org/ways-to-help/.

About NAPA
Through nearly 6,000 auto parts stores and over 18,000 auto care and collision centers in the U.S., NAPA has America’s largest network of parts and care. The NAPA Network is supported by nationwide distribution centers with more than 725,000 available parts, accessories and supplies. Widely recognized for quality parts, rapid availability and knowledgeable people, NAPA Auto Parts stores serve automotive service professionals, do-it-yourselfers and everyday drivers with quality parts, accessories and supplies to keep cars, trucks and equipment performing safely and efficiently. For more information, visit www.napaonline.com.

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October 30, 2023October 30, 2023

Industry Embraces TechForce Foundation Amid Surge in Public Support for Hands-On Technician Careers

Industry Embraces TechForce Foundation Amid Surge In Public Support For Hands-On Technician Careers

October 30, 2023 — PHOENIX — TechForce Foundation, a not-for-profit 501(c)(3) organization dedicated to championing the technician workforce, has seen a significant uptick in public support for high-tech, hands-on mobility technician careers. Forward-thinking businesses are seizing on this opportunity and partnering with TechForce to supercharge the pipeline of future technicians.

“For 15 years, championing technician careers was an uphill battle. The public shied away from hands-on careers in favor of the college-for-all mentality and the industry complained, but did little to fix it. There is still much work to be done, but we’re seeing a shift,” reports Jennifer Maher, Executive Director of TechForce Foundation. “Everyone from parents to teachers and students themselves have opened their eyes to the life and career opportunities available to technicians, and TechForce has been a large part of that shift.”

This year, TechForce Foundation will award over $2.3 Million in scholarships and grants to support this growing interest, with nearly $1,000,000 already awarded to students in the first half of 2023. A huge lift came this year when Ford Motor Company Fund and Ford Dealers across the regions of Atlanta, Chicago, Dallas and Phoenix donated $1.1 million to support students pursuing their technical education in auto and diesel. “A grant of that magnitude is a real boost and vote of confidence in the work we’re doing,” says Maher.

“The phones are ringing,” says Angie Babin, Chair of the TechForce Foundation Board of Directors, “as more companies and foundations embrace our charitable mission.”

Companies have joined or increased their direct support for TechForce by hundreds of thousands of dollars in 2023, including enhanced partnerships with AutoZone, BASF, Bridgestone Americas, CarMax, Ford Motor Company, General Motors, LKQ, NAPA, and Snap-on Industrial. Additionally, the nonprofit trade association CAWA – Representing the Automotive Parts Industry – named TechForce as one of its charities of choice, pledging to engage its members across California, Nevada and Arizona as donors and volunteers.

“Each one of these companies has either significantly increased its commitment to TechForce Foundation this year, or entered into a new partnership to support our mission. The momentum and growth shows us that the pendulum is swinging,” says Babin. “Society is realizing we need a skilled workforce, and that employers and brands that rely on techs need to take action and invest in solutions like TechForce. We’re thrilled to see this uptick in energy.”

TechForce Foundation has invested heavily in building a first-of-its-kind online community, TechForce™, where tech students, working techs, instructors, brands and employers can connect. TechForce™ ensures aspiring technicians can find all the free resources to successfully navigate their technical education and job placement pathway. It’s absolutely free to join at techforce.org, where students can find tech schools, scholarships, apprenticeships and jobs and also tap free tickets to events, watch online training, participate in trivia and contests, and more. More than 27,000 users have joined TechForce™ since launch, accessing all that it has to offer for free, thanks to support from its individual, business and foundation donors.

TechForce continues to innovate, launching its Grab the Wheel campaign this past August to inspire the next generation of technicians. The ambitious campaign seeks to welcome one million new entry-level technicians over the next five years to meet a pressing workforce demand. The organization is also partnering with the industry to recognize the technicians and students who are shaping its future, with the largest Techs Rock Awards to date.

TechForce is supported by charitable contributions from the automotive, collision and diesel sectors, including OEMs, aftermarket, retailers, private shops, national MSOs and the rental sector, as well as other sectors, including aviation, CNC machining, marine, motorcycle, motorsports and welding.

Small businesses under $10M annual revenue can partner with TechForce Foundation for just $89 a month, including the right to post jobs and apprenticeships in TechForce™. Small brands can opt-in to a Professional Membership at just $499 a year. Named scholarship funds can be opened for as little as $10,000 and the organization has a team dedicated to crafting win/win strategic alliances with larger companies.

Donate at techforce.org or learn about more ways to support TechForce Foundation by visiting https://techforce.org/ways-to-help/.

Links:

TechForce Foundation logo: https://adobe.ly/3Diapjw
TechForce™ network: https://techforce.org/
Get involved with TechForce: https://techforce.org/ways-to-help/

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October 24, 2023October 24, 2023

CAWA and TechForce Foundation Strike a New Collaboration for the Betterment of the Auto Care Industry

Sacramento, CA and Phoenix, AZ – October 24, 2023 – CAWA and TechForce Foundation have formed a new strategic alliance to address the growth and support of America’s skilled technician workforce. The two not-for-profit organizations will collaborate and share resources to promote the technician profession with young people, connect industry volunteers with future techs and tech school programs, and spotlight the importance of respecting techs who keep America rolling.

“Our country needs skilled, qualified automotive technicians to keep our lives moving. Students who love problem-solving and working with their hands are longing to find an education and career that fits. For many, a 4-year university isn’t the path they want or need. Instead, they’d be most excited by a technical career,” shares Jennifer Maher, CEO of TechForce Foundation. “These days the auto tech profession offers a solid middle-class wage, the opportunity to live and work anywhere, and involvement in the fast-evolving, technology-rising mobility industry. Students are unaware of all their options and don’t always know how to navigate the career exploration pipeline. By forming this collaboration, CAWA and TechForce have combined the conduits through which we can reach, support, and connect aspiring tech students to their futures.”

Representing the Automotive Parts Industry, Rodney Pierini the President & CEO of CAWA adds, “The Board of Directors unanimously supported this new collaboration with TechForce, and we are excited to contribute to promoting and growing the technician workforce as another contribution of the Association to the improvement of the auto care industry”.

The principles of the collaboration are:

CAWA’s website will promote and support the technician workforce.
CAWA will invite its members to become “TechForce Champions” whereby they will provide financial support to the charitable mission of TechForce Foundation.
CAWA will ask its members to become “TechForce Ambassadors”, volunteering to speak in various venues regarding the need for a robust technician workforce.
CAWA will encourage its members to nominate technicians to TechForce to share their positive stories to inspire young people and their influencers , e.g., parents school counselors, etc., regarding careers as technicians.
CAWA members will have access to TechForce’s resource center to assist them in promoting technician careers.
CAWA will assist TechForce (and vice-versa) in building relationships with tech high schools and post-secondary programs.

Plans are now underway to implement the principles of this new collaboration. For more information, contact programs@cawa.org or info@techforce.org.

About CAWA:
CAWA is an automotive aftermarket trade association, which represents auto parts jobbers, retailers, warehouse distributors, manufacturers, manufacturer representatives and program groups. The Association provides educational, legislative and business support to the industry and its membership. It is one of the largest trade associations of its kind in the United States and recognized as a leader in the automotive aftermarket industry. For more information, visit www.cawa.org.

About TechForce Foundation:
TechForce Foundation is a national nonprofit, 501(c)(3) with the mission to champion all students to and through their education and into careers as professional technicians. TechForce powers the technician workforce by awarding more than $2.3 million in scholarships and grants annually to financially-disadvantaged students; changes perceptions towards this evolving, ‘new collar’ STEM career; and provides local career exploration and workforce development programming. TechForce’s online, social network of students, working technicians, instructors, employers, industry professionals and enthusiasts committed to championing the technician workforce is the conduit through which the charity delivers its free resources, programs and career hub for the benefit of aspiring technicians. For more information, visit techforce.org. Follow us on TikTok, Facebook, Instagram, Twitter and Linkedin.

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October 19, 2023October 19, 2023

Bridgestone Donates $100,000 to TechForce Foundation to Support Next Generation of Automotive Technicians

– TechForce Foundation supplies resources including scholarships and workforce development programming for students pursuing careers as professional technicians.

– According to TechForce, the demand for new technicians has nearly doubled since 2020 and data from the U.S. Bureau of Labor Statistics shows five open jobs to every one new technician graduate.

– Since 2015, Bridgestone has donated more than $450,000 to the TechForce Foundation to provide financial assistance for students entering technical education programs.

NASHVILLE, Tenn. (October 19, 2023) – Bridgestone Americas (Bridgestone) announced a donation of $100,000 to the TechForce Foundation, a national nonprofit that supports students’ technical education and careers in the automotive industry. Funds donated from Bridgestone Retail Operations, a subsidiary of Bridgestone Americas, and the Bridgestone Americas Trust Fund will provide scholarships and grants for students pursuing careers as automotive technicians and supply resources for those seeking jobs post-graduation.

“In order to provide trusted service that helps keep drivers safe on the road, our industry must come together to help develop and support the next generation of skilled automotive technicians,” said Heather Robertson, Executive Director, Human Resources, Bridgestone Retail Operations. “A career as an automotive technician can provide competitive compensation and unlimited opportunities for growth for young people, and we appreciate our partners at the TechForce Foundation who are working to ensure they have equitable access to this job pathway.”

According to TechForce’s 2022 Technician Supply & Demand Report, demand for new technicians has nearly doubled since 2020 with data from the U.S. Bureau of Labor Statistics showing five open jobs to every one new technician graduate. In 2015, Bridgestone and the TechForce Foundation began a relationship to develop solutions to strengthen the pipeline of automotive technicians into the workforce and bring awareness to career opportunities within the industry. Since then, Bridgestone has donated more than $450,000 to the TechForce Foundation to help meet the growing skilled labor shortage and provide more opportunities for career advancement in the automotive industry. Bridgestone leadership also serve on the TechForce Foundation Board of Directors and National Leadership Cabinet.

“TechForce Foundation is uniting the industry across sectors to connect students with high-tech, hands-on careers,” says Jennifer Maher, Chief Executive Officer, TechForce Foundation. “Today’s technicians are highly skilled STEM professionals. As this truth makes its way into the public consciousness, we are working harder than ever to reach receptive audiences with the life-long opportunities that come with a technician career. TechForce is excited to expand our long-time relationship with the Bridgestone family of companies to inspire, support and connect the next generation of professional technicians at this critical moment.”

TechForce Foundation was established in 2007 and is a nonprofit organization committed to the career exploration and workforce development of professional technicians across all sectors. In that time, the TechForce Foundation has awarded $18 million in scholarships and grants to more than 50,000 students.

For more Bridgestone company news visit BridgestoneAmericas.com. To learn more about The TechForce Foundation, visit Techforce.org.

About Bridgestone Americas, Inc.:
Bridgestone Americas, Inc. is the U.S.-based subsidiary of Bridgestone Corporation, a global leader in tires and rubber, building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Nashville, Tenn., Bridgestone Americas employs more than 45,000 people across its worldwide operations. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.

About Bridgestone Retail Operations, LLC:
Bridgestone Retail Operations, LLC (BSRO) is headquartered in Nashville, Tenn. and operates the largest network of company-owned automotive service providers in the world — more than 2,200 tire and vehicle service centers across the United States — including Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works store locations. Credit First National Association and Firestone Complete Fleet Care operations are also part of BSRO. BSRO is a member of the Bridgestone Americas family of companies.

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Logos of the Carroll Shelby Foundation, Mecum Auctions, Terlingua Racing Team and Texas Auto Writers Association.

September 19, 2023September 22, 2023

Bill Neale Automotive Fine Art Award for High School Students Call for Entries to Launch at Mecum Dallas 2023

– Award Honors World-Renowned Dallas-based artist who passed away in 2021

– Open to U.S. high school students grades 9-12

– Benefits youth pursuing technical transportation careers by supporting TechForce Foundation

Dallas, TX – (September 19, 2023) – The Carroll Shelby Foundation, Mecum Auctions, Terlingua Racing Team and Texas Auto Writers Association (TAWA) are pleased to announce the upcoming launch of the Bill Neale Automotive Fine Art Award for High School Students. The award honors world-renowned automotive artist Bill Neale by recognizing and encouraging excellence in automotive fine art among high school students. The Dallas-based artist passed away in 2021 at the age of 95.

EVENT DETAILS

WHAT: Bill Neale Automotive Fine Art Award for High School Students Call For Entries
WHEN: September 21, 2023, at 10 AM. Media is encouraged to arrive by 9:45 AM as the announcement will take place promptly at 10 AM at the end of the Road Art auction and prior to the vehicle auction.
WHERE: Mecum Dallas 2023, Kay Bailey Hutchison Convention Center, Dallas
INTERVIEW OPPORTUNITIES:
- Teia Collier – TAWA President (Award Host and Sponsor)
- Dave Magers – Mecum Auctions CEO (Award Sponsor)
- Jennifer Maher – TechForce Foundation CEO (Award Beneficiary)
- Leslie Neale – Bill Neale’s daughter/Terlingua Racing Team (Award Sponsor)
- Aaron Shelby – Carroll Shelby Foundation (Award Sponsor)
VISUALS:
- Award and Call for Entries Announcement on the Mecum auction block
- Bill Neale artwork on Display
- TechForce Foundation Students in attendance from Dallas-area high schools

The Bill Neale Automotive Fine Art Automotive Art Award for High School Students would not be possible without the generous support of the following sponsors: The Carroll Shelby Foundation, Mecum Auctions, Terlingua Racing Team and the Texas Auto Writers Association.

About the Texas Auto Writers Association
Founded in 1987, the Texas Auto Writers Association has grown to become one of the most recognized and reputable automotive press organizations in the industry. TAWA’s mission is to promote quality and accuracy in automotive journalism and to disseminate information about the automotive industry through news-related print, online and broadcast media. In addition to promoting journalism opportunities and professionalism internally, TAWA funds scholarships to journalism students.

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August 30, 2023August 30, 2023

TechForce Foundation Launches “Grab the Wheel” Campaign for Future Techs

Steering Futures: TechForce Foundation Launches "Grab the Wheel" Campaign for Future Techs

New initiative aims to accelerate the next generation of skilled technicians

August 30, 2023 — PHOENIX — As Labor Day approaches, honoring the perseverance and dedication of workers, TechForce Foundation proudly initiates the “Grab the Wheel” campaign, a crucial effort to help young people find a technical education and career that fits.

“Too many students are being forced down the 4-year university path, which may not be the best fit for them. For those who love problem solving, working with their hands, and the rising technology enveloping the transportation (AKA: mobility) sector today, a technical education and skilled technician career can be wonderfully rewarding,” explains Jennifer Maher, CEO of TechForce Foundation, a national nonprofit 501(c)(3).

With a clear objective to inspire the next generation of technicians who will keep America rolling, this campaign zeroes in on students aged 13-24 who are still considering what they want to be when they grow up. “They’re looking for options, freedom, and a chance to design their lives the way they’re wired to work,” explains Angie Babin, Chair of the TechForce Foundation board of directors. “These young individuals are at a pivotal stage, eager to identify a path that merges their personal inclinations with prosperous futures. That’s why we’re encouraging them to ‘Grab the Wheel,’ explore their options, and consider the tech profession.”

“It’s about helping them connect their unique strengths and passions to meaningful work that makes them happy and fulfilled. GenZ’s motto is ‘You Be You,’ and we agree,” affirms Maher. “If you don’t want to sit at a desk the rest of your life, sign up for four more years of academia, or just love engines and making things work, you can go further, faster with a tech career.”

The campaign will have its presence felt all year, with launch efforts coinciding with Labor Day. The ambition is clear: welcome one million new entry-level technicians over the next five years to meet a pressing workforce demand. Whether students are excited by auto, collision, aviation, diesel, EV, motorsports, or welding, techs are in high demand across all sectors.

“Labor Day is a stark reminder of the essential role technicians play. If your car started today, thank a tech. If your airplane arrived safely, thank a tech. These are the individuals who ensure continuity in our everyday lives. By rallying together, we can ensure a future where technology and transport remain resilient,” adds Maher.

TechForce Foundation calls on everyone to help amplify the message on Labor Day, September 4, 2023, by using social media channels to like, comment, or share “Grab the Wheel” content, ensuring the essence of the campaign reaches its intended audience. To learn more about the “Grab the Wheel” campaign or to donate to TechForce’s charitable mission, please visit TechForce.org.

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New BASF Scholarship. 5 Winners will receive $2500 and expenses paid trip to SEMA!

August 29, 2023September 19, 2023

BASF Launches Techs for Tomorrow Scholarship with TechForce Foundation

BASF launches Techs for Tomorrow Scholarship & Industry Experience at SEMA with TechForce Foundation

August 29, 2023 — SOUTHFIELD, MI — Five lucky winners will get the experience of a lifetime at the Specialty Equipment Market Association (SEMA) show in Las Vegas, thanks to a program that encourages up-and-coming talent. Working in partnership with TechForce Foundation, BASF is now soliciting nominations for its “Techs for Tomorrow.”

“One of the biggest challenges facing the collision repair industry in the next few years is a labor crunch. We need to find talented people to fill the pipeline as jobs open up,” said Joel Johnson, BASF’s vice president of Refinish Coatings. “’Techs for Tomorrow’ is our way to get the next generation excited about the refinish industry, with its opportunities for high-paying, stable careers as painters and body shop technicians.”

“Techs for Tomorrow” is part of BASF’s “Talent for Tomorrow” program that includes scholarships, mentoring, apprenticeships, paint program support for technical schools and initiatives such as Operative Talent focused on attracting talent. “By supporting these students and their technical education, we’re working to make our industry’s workforce sustainable,” said Johnson.

“Techs for Tomorrow” winners will get the chance to walk the floor at the (industry-only, non-public) SEMA show, network with a BASF Refinish team member as well as custom vehicle builders to meet and engage with industry experts. The award also includes a $2,500 scholarship to continue their education in the collision repair industry. Five finalists will get a $500 scholarship.

“TechForce Foundation is excited to expand our partnership with BASF to offer the ‘Techs for Tomorrow’ program,” says TechForce CEO Jennifer Maher. “By offering scholarships, mentorship, and exciting ways to engage with industry, we’re not just shaping careers – we’re nurturing students’ dreams, fostering innovation, and building a resilient workforce that will drive the entire mobility industry forward.”

Nominees must be 18 years or older, enrolled in an accredited collision training program, able to travel to Las Vegas during the SEMA show, and must submit their application through TechForce Foundation.

For more information or apply, visit https://cloud.coatings-marketing.basf.com/techsfortomorrow

About BASF Automotive Refinish
BASF’s Automotive Refinish business manufactures and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems, business management and planning tools. For more information visit http://www.basfrefinish.com

About BASF
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 117,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €59 billion in 2019. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the U.S. Further information at www.basf.com.

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August 8, 2023

LKQ Corporation partners with TechForce Foundation to build the technician workforce

August 8, 2023 – PHOENIX — LKQ Corporation, through the LKQ Community Foundation, and TechForce Foundation have entered into a strategic partnership to support students pursuing a technical education and career as a professional transportation technician.

LKQ, the largest provider of alternative vehicle collision replacement products, is concerned over the seriousness of the automotive and collision technician shortage and wants to be part of the solution. Currently there are 5 jobs available for every student graduating tech school. Therefore, LKQ has donated $50,000 to support TechForce Foundation’s charitable programs, including a nationwide public service campaign recognizing the value and importance of skilled technicians, its FutureTechs Rock and Techs Rock awards, and TechForce, the first of its kind, gamified online community of aspiring and working technician to find tech schools, scholarships, events, apprenticeships and jobs.

“LKQ knows the importance of skilled technicians; they are the backbone of the automotive and collision industries,” says Justin Jude, President of LKQ North America-Wholesale. “Part of LKQ’s mission is to build strong partnerships in the communities in which we operate, and we are proud to partner with TechForce, a leading nonprofit committed to helping young people discover and successfully pursue the technician career.”

“TechForce helps students find a technical education and career that fits,” explains TechForce’s executive director, Jennifer Maher. “Let’s consider Hayden, a recent TechForce scholarship and grant recipient. He was never made aware of the rewarding career opportunities in mobility and, as a result, spent a decade working jobs he did not enjoy. Fortunately, Hayden discovered his passion, returned to an automotive tech program with TechForce’s support at age 30, and could not be happier with his new career as a professional technician.” TechForce inspires and supports students like Hayden at all stages in their career journeys.

Maher continued, “Not everyone wants to go the 4-year university path. For those who love problem-solving and working with their hands, a technical career may be a perfect fit. We are proud to welcome LKQ as a partner in our work to change the public perception of these high-tech STEM careers.”

About LKQ Corporation
LKQ Corporation (www.lkqcorp.com) is a leading provider of alternative and specialty parts to repair and accessories automobiles and other vehicles. LKQ has operations in North America, Europe, and Taiwan. LKQ offers its customers a broad range of OE recycled and aftermarket parts, replacement systems, components, equipment, and services to repair and accessories automobiles, trucks, and recreational and performance vehicles.

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2023