TechForce Launches Campaign Promoting Skilled Trade Careers “Because I’m A Tech” 

TechForce Launches Campaign Promoting
Skilled Trade Careers “Because I’m A Tech”

Campaign Inspires Interest in Technician Careers, Provides Unique Resource to Turbocharge Futures with TechForce - The First and Only Social Network Dedicated to Future and Working Techs

August 24, 2022 – SCOTTSDALE, AZ – TechForce Foundation®, a national 501(c)(3) nonprofit, has launched its “Because I’m a Tech” campaign. Timed to align with Labor Day, the campaign celebrates skilled trades and promotes this career path. “Because I’m a Tech” shares technicians’ testimonials across industry sectors, from auto, diesel and collision repair to aviation, restoration, marine, welding and motorsports, highlighting the fulfilling lifestyles afforded by tech careers. Learn more at

Once the “Because I’m a Tech” campaign sparks a person’s interest they are encouraged to join TechForce, the first and only gamified social network for aspiring and working technicians. Designed by and for Gen Z, it connects them with a community of peers, employers and schools. The free platform fuels their interest and passion while supporting their career journey with everything from games/prizes, events, schools and scholarships to training, internships and jobs.

“As part of TechForce’s workforce development initiative to Power the Technician WorkforceTM, ‘Because I’m a Tech’ showcases the attractive lifestyle and secure economic potential of this profession. These careers are no longer ‘blue collar,’ but ‘new collar’, high tech and in high demand,” says TechForce CEO Jennifer Maher. “Thousands of technician students, working techs and educators are already taking full advantage of the fun and free resources available in the TechForce career network because it offers what they need to turbocharge their futures.”

Some of the companies participating in this campaign by showcasing technicians and their passion for this profession include Advance Auto Parts, AutoZone, CRC Industries, Ford Motor Company, Pennzoil, Penske Truck Leasing, and WD-40 Company, as well as TechForce Celebrity Ambassadors Bogi Lateiner, Julia Landauer and The Humble Mechanic.

More than 30% of the people active in TechForce are women which is a big deal when we consider that less than 3% of working techs are women. Participants earn points and prizes by accessing training, games, events and more. Students and educators from two schools NASCAR Tech and EVIT have already earned over a million points each.

This year alone TechForce participants have been hosted at major racing events and exclusive VIP experiences, been awarded hundreds of thousands of dollars in scholarships and grants and earned prizes including tools, training and gift cards from TechForce partners.

About TechForce Foundation

TechForce Foundation is a nonprofit, 501(c)(3) with the mission to champion all students to and through their education and into careers as professional technicians. TechForce powers the technician workforce by awarding more than $1.5 million in scholarships and grants annually to financially-disadvantaged students; changes perceptions towards this evolving, ‘new collar’ STEM career; and provides local career exploration and workforce development programming. TechForce’s online, social network of students, working technicians, instructors, employers, industry professionals and enthusiasts committed to championing the technician workforce is the conduit through which the charity delivers its free resources, programs and career hub for the benefit of aspiring technicians. For more information, visit Follow us on TikTok, Facebook, Instagram, Twitter, Linkedin and YouTube.