TechForce Foundation Launches ‘Techs Talk’ Survey to Gain Insights from the Next Generation of Technicians

TechForce Foundation Launches ‘Techs Talk’ Survey to Gain Insights from the Next Generation of Technicians

The survey will provide industry insights on the needs and expectations of future and newly employed working techs to best shape recruitment and retention strategies.

May 7, 2024 — PHOENIX, AZ — TechForce Foundation has launched its Techs Talk survey, designed to uncover insights into the perspectives, values, and experiences of aspiring technician students and new working technicians. The results of this study will enable industry, schools, and employers to adapt strategies to meet the evolving needs and desires of this up-and-coming workforce.

“Most technician surveys in the marketplace today are heavily skewed by responses from GenX and Boomers. TechForce Foundation wants to specifically gather insights from GenZ future techs and new working techs within their first two years of employment. This gives us better data in building the workforce going forward, and knowledge to address the crippling technician shortage,” says Jennifer Maher, CEO of TechForce Foundation. 

The pressing national demand for top-tier technicians has created three job openings for every tech school graduate today. Despite the opportunity, many young people hesitate to commit to technician careers or quit being a tech after just two years of employment. “We hear anecdotal reasons ranging from the cost of training and tools, a desire for certain compensation or work/life balance, to stigmas or lack of clarity involving the career path. It’s time we have solid data as to what this aspiring workforce truly wants and needs.” 

TechForce encourages all working technicians within their first two years of employment and all high school and post-secondary students enrolled in automotive, aviation, collision, diesel, restoration, welding, and other related programs to take the survey and let their voices be heard.

The survey, hosted by TechForce Foundation in partnership with Endeavor Business Intelligence, an independent market research firm, is designed to collect both quantitative and qualitative latitudinal data. The survey is anonymous so that participants are free to be transparent when sharing their voices. Results will be shared publicly, when available.

To take the survey, visit

The Techs Talk Survey is the latest research from TechForce Foundation, a non-profit with the mission to champion all students to and through their technical education and into careers as professional technicians. Since 2017, TechForce has published its annual Technician Supply & Demand Report, analyzing education and employment trends in the automotive, collision repair, diesel, and aviation sectors. TechForce has also released a Women Techs Report summarizing tips on attracting and retaining women techs gathered from conversations with hundreds of women technicians.

About TechForce Foundation
TechForce Foundation is a national nonprofit, 501(c)(3) with the mission to champion all students to and through their education and into careers as professional technicians. TechForce powers the technician workforce by awarding more than $4 million in scholarships and grants annually to financially disadvantaged students; changes perceptions towards this evolving, ‘new collar’ STEM career; and provides local career exploration and workforce development programming. TechForce’s online network of students, working technicians, instructors, employers, industry professionals and enthusiasts is the conduit through which the charity delivers its free resources for the benefit of aspiring technicians. For more information, visit Follow us on TikTok, Facebook, Instagram, Twitter and Linkedin.

About Endeavor Business Media
Headquartered in Nashville, Tennessee, Endeavor Business Media was formed in 2017 to acquire and operate business media brands, events and marketing solutions. Today the company is one of the largest B2B Media companies in the US with more than 700 employees, 9,000 customers and a database of over 10 million business professionals. The company’s vehicle repair group features brands including Ratchet+Wrench, Motor Age, Modern Tire Dealer, PTEN, Professional Distributor, NOLN, FenderBender, and ABRN. The company serves business professionals and marketers in key business sectors such as aviation, buildings, construction, dental, electronics, energy, healthcare, manufacturing, networking systems, public safety, transportation, and water. The company has offices in Nashville, TN; Tulsa, OK; Nashua, NH; Birmingham, AL; Sarasota, FL; Skokie, IL; Fort Atkinson, WI; Houston, TX; Independence, OH; Fort Collins, CO, and Overland Park, KS. To learn more, visit