RELEASE: Introducing first peer network dedicated to technicians
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Residual Values: Interview with Jennifer Maher
3/17/2021
Read Premier Financial Services, LLC’s interview with TechForce Foundation CEO & Executive Director Jennifer Maher in their Residual Values newsletter. Learn more about TechForce Foundation, the ongoing transportation technician shortage and Jennifer’s own experience as a woman in the transportation industry.
You can read the full interview below, or as PDF in your browser here>>
Under The Hood | February 2021
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TMCSuperTech is an augmented reality game that lets you progress through a career as a technician in the trucking industry. Start as a trainee and level up to full-time tech where you can gain in-game cash to customize the trucks in your garage. Do your job and do it well, and you will graduate from Full-Time Technician to the Owner of the shop itself! Download TMCSuperTech for free on 
Announcing Penske Outstanding Student Award Winner
Congratulations Melesa Starks – Winner of the Roger Penske Outstanding Student Award
Melesa is described by many as the “ideal candidate.” In addition to a perfect school record, her enthusiasm for the industry was evident to instructors in both her Automotive II and Volvo SAFE programs. Fellow students know Melesa is the one they can go to for advice and support, whether it be about a career move or a good chicken soup recipe.
Now a graduate, Melesa has been offered a job with Volvo, allowing for a new city and new adventures. Her beaming smile will also be seen as part of TechForce Foundation’s Women Techs Rock initiatives.
Committee judges were impressed by Melesa’s ability to be proactive and tenacious in all aspects of life: school opportunities, personal experiences, and community support needs. Her horse therapy work with Freedom Ride and involvement with the Alzheimer’s Association were additional reasons she was selected as winner.
The Penske Outstanding Student Award recognizes students dedicated to succeeding in the automotive/diesel service industry who have demonstrated the ability to assist other students to do the same.
Victor De Leon, Jr. and Dakota Ty Hendrick were chosen as runners-up.
Tackling The Technician Shortage | Tire Business
In this webinar Tire Business Reporter Kathy McCarron talks with Jennifer Maher of TechForce Foundation, and Dan Gilley of RLO Training about some of the initiatives underway to encourage young people to pursue an automotive service career and review ways tire dealers and auto repair shops can attract and retain qualified technicians.
The livestream webinar is also available on Tire Business’s website at the following link:
https://www.tirebusiness.com/tb-live-tackling-technician-shortage-what-can-dealerships-do-find-and-retain-technicians
Spark News | January 2021
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How Hands-On Learners Thrive as Transportation Techs
How Hands-On Learners Thrive as Transportation Techs
TechForce Foundation’s “Be A Pathfinder” campaign illuminates learning styles
SCOTTSDALE, Ariz. — January 19, 2021 — The arrival of the new year means new decisions for students planning their futures. Although the ongoing Covid-19 pandemic has thrown many students’ career plans for a loop, the increased time at home allows students and parents to reflect and explore opportunities they might not have considered. One place to start is by discovering a student’s learning style.
Everyone has a learning style, some people are visual learners, some learn best by listening, and some are hands-on — they learn by doing. For these hands-on learners, a career in a hands-on field, such as the high-tech transportation industry not only suits their strengths, but also brings them satisfaction and security.
As many parents spend more time observing their children’s learning in a virtual school environment, they are developing an appreciation for different learning styles. Many hands-on learners struggle in traditional learning environments. However, these children and teens thrive when they engage in educational opportunities that support their strengths, and can put them on the road to successful careers.
TechForce Foundation, a nonprofit organization that promotes the potential of professional technician careers, provides resources and encourages parents, teachers, and other influential figures to recognize and support technical careers that may be a good fit for hands-on learners.
“For too long, we’ve accepted as truth that a college degree is the only way to get ahead and we’ve overlooked the gifts, talents and significant contributions of students who don’t fit the four-year mold,” says Jennifer Maher, CEO & Executive Director of the Tech-Force Foundation.
“For students who are mechanically minded, and learn best when they’re in action, a quality technical or vocational education can be the path to success.”
As part of its ongoing “Be a Pathfinder” campaign, the Tech-Force Foundation offers a free online assessment to help students (and adults) identify their learning styles, and participants can receive a detailed report with educational and career advice based on their style — visual, auditory, or kinetic.
The campaign encourages students to be “pathfinders” by helping them discover and understand their unique strengths and use that knowledge to choose educational and career paths.
Visit TechForce.org/mypath for the learning styles assessment, as well as more resources for education and career planning.
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About TechForce Foundation
TechForce Foundation is a nonprofit, 501(c)(3) with the mission to champion students to and through their technical education and into careers as professional transportation technicians. TechForce distributes more than $1.5 million in scholarships and grants annually, thanks to its generous corporate sponsors and donors. It also spearheads a workforce development initiative to help encourage and support more young people to pursue the vehicle technician profession. Learn more at www.techforce.org. Follow us on Facebook, Instagram, Twitter and LinkedIn.