Grab the Wheel 2024

“Grab the Wheel” is an initiative by the TechForce Foundation aimed at addressing the technician shortage in the transportation sector. The campaign’s mission is to inspire and support the next generation of technicians, primarily targeting students aged 13-24, guiding them toward fulfilling tech education and careers. It emphasizes the idea that one’s unique interests and passions can drive them towards a rewarding career in technology. This marketing campaign encourages them to “Take Control” and design “Future that Works for YOU”.

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Digital & Physical Asset

Images (300 x 250) & Banners (10.25 x 2)

Video Posts

Videos & Reels

Videos (1080 x 1920) & Reels (1920 x 1080)

Social Posts

Optimized for multi-platform dissemination, this set of 1:1 social media posts is tailored for integration across various platforms including Meta Platforms, Twitter, and LinkedIn.


1 x 1

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"By connecting students, instructors, industry pros and working techs, the TechForce Foundation provides unilateral support to the transportation industry’s technician recruiting needs… The administration of our Scholarships by the TechForce team has been instrumental in delivering us with a successful method to gain interest from qualified candidates as well as provide our students with additional assistance to complete their education."
Tony Farr
Ford Technical Programs Manager