Under The Hood | February 2021

Topics in Under the Hood for February 2021:

Scholarship management of New Ford Tech’s ASSET program | TMCSuperTech mobile game | Be A Pathfinder – Learning Quiz | Scholarship winner – Penske Outstanding Student Award | CRC Industries joins TechForce | Donate Your Car | CREF 30 years | WD-40 increases participation in TechForce | Scholarships Available via Automotive Aftermarket Scholarships Central & Carl Tapp Technician Scholarship

TechForce Foundation awarded administration of Ford ASSET scholarships

2021-02_Ford ASSET scholarships_NewFordTech_Black_v1-1New Ford Tech has transferred management of scholarships for its Automotive Student Service Education Training (ASSET) program to TechForce Foundation. Students applying for all Ford ASSET scholarships can now do so at TechForce.org/Scholarships>>

Learn more about New Ford Tech’s ASSET program>>

TMC debuts mobile game to spark students’ interest in diesel tech careers

2021-02_TMC SuperTech App_App Logo-1TMCSuperTech is an augmented reality game that lets you progress through a career as a technician in the trucking industry. Start as a trainee and level up to full-time tech where you can gain in-game cash to customize the trucks in your garage. Do your job and do it well, and you will graduate from Full-Time Technician to the Owner of the shop itself! Download TMCSuperTech for free on Google Play>> and the App Store>>

“Be a Pathfinder” – TechForce generated 80% more new contacts

2021-01_Be a Pathfinder_Flyer_Full_Page_Cropped_201202Thank you to our partners who joined in to make TechForce Foundation’s 2021 “Be a Pathfinder” promotion a success! 80% more people viewed our Learning Style Quiz and discovered their learning style than during last year’s campaign.

Find out what all the buzz is about. Take five minutes to discover your learning style today>>

Scholarship winner highlight: Penske Outstanding Student Award

2021-02_Penske Winner_Melesa Starks_1093047 square-1Congratulations to Melesa Starks, recent winner of the Roger Penske Outstanding Student Award, recognizing students dedicated to succeeding in the automotive/diesel service industry who have demonstrated the ability to assist other students to do the same.

Melesa has since graduated from Universal Technical Institute and been offered a job with Volvo, allowing for a new city and new adventures. Victor De Leon, Jr. and Dakota Ty Hendrick were chosen as runners-up. Learn more about the winner>>

CRC Industries joins the workforce development campaign

2021-02_Recognizing donors_CRC MASTER GLOBAL LOGO_200-1TechForce Foundation welcomes CRC Industries as the newest partner in our industry wide workforce development campaign to inspire, connect and support the next generation of transportation technicians. Learn about CRC Industries>>

TechForce now accepting vehicle donations

TF_Primary_Registered_FullColorDo you have a car, boat or RV you no longer want? Donate it to TechForce Foundation! Our vehicle donation program will pick up your car, boat or RV free of charge, whether it runs or not. Donate your vehicle today>>

CREF celebrates 30 years of supporting collision programs

2021-02_CREF 30th Anniversary_CREF-30-logo-squareTechForce association partner Collision Repair Education Foundation (CREF) is celebrating its 30th anniversary in 2021 by ramping up efforts to support high school and college collision programs, students and instructors nationwide. CREF will be announcing unique fundraising and support opportunities throughout 2021. Learn more about CREF’s celebration here>>

WD-40 Company increases participation in workforce development campaign

2021-02_Donor Recognition_WD40-brand-logo-border-RGB 200610-cropTechForce Foundation thanks long-time partner WD-40 Company for increasing its already significant participation in our industry wide workforce development campaign. Learn more about WD-40 Company>> 

Scholarship Opportunity: Automotive Aftermarket Scholarships Central

2021-02_Scholarship highlight_aasc_logoApply to Automotive Aftermarket Scholarships Central today. All it takes is one application to be considered for hundreds of scholarships from more than 40 donors. Students planning to pursue a transportation technician career are encouraged to apply before the March 31, 2021 deadline. Apply today>>

Scholarship Opportunity: Arkansas Trucking Association’s Carl Tapp Scholarship

2021-02_Carl Tapp Scholarship_ATA logoHigh school seniors planning to attend a medium and/or heavy duty truck technician training program in the state of Arkansas after graduation are encouraged to apply for the Carl Tapp Technician Scholarship! Applications are due April 2, 2021. Apply today>> 

Thank you to all TechForce Foundation partners!

2021-02_Thank You Partners_TFF ALL Partners Logo Lockup 210204Associations: Automotive Communications Council, Automotive Maintenance & Repair Association (AMRA), American Rental Association (ARA), Automotive Service Association (ASA), Automotive Service Excellence (ASE), ASE Education Foundation, ASE Training Managers Council (ATMC), Auto Care Association/Women in Auto Care, Collision Repair Education Foundation (CREF), Coordinating Committee for Automotive Repair (CCAR), Marine Retailers Association of the Americas (MRAA), Minnesota State Transportation Center of Excellence, National Association of Automobile Clubs of Canada (NAACC), National Automotive Service Task Force (NASTF), National Coalition of Certification Centers (NC3), National Center for Autonomous Technology (NCAT), SkillsUSA and American Trucking Association’s Technology & Maintenance Council (TMC)

Celebrities: Lyn St. James (IndyCar), Bogi Lateiner (Girl Gang Garage), Steve Johnson (Steve Johnson Racing – NHRA) and Julia Landauer (Julia Landauer Racing – NASCAR)

For more news on TechForce Foundation, follow us on social media at the links below!


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Announcing Penske Outstanding Student Award Winner


Congratulations Melesa Starks – Winner of the Roger Penske Outstanding Student Award

Melesa Starks standing in front of a blue wall, smiling. Melesa is wearing a blue polo shirt, glasses, and a name tag clipped to her collar. On the wall are three plaques recognizing Roger Penske.

Melesa is described by many as the “ideal candidate.” In addition to a perfect school record, her enthusiasm for the industry was evident to instructors in both her Automotive II and Volvo SAFE programs. Fellow students know Melesa is the one they can go to for advice and support, whether it be about a career move or a good chicken soup recipe.

Now a graduate, Melesa has been offered a job with Volvo, allowing for a new city and new adventures. Her beaming smile will also be seen as part of TechForce Foundation’s Women Techs Rock initiatives.

Committee judges were impressed by Melesa’s ability to be proactive and tenacious in all aspects of life: school opportunities, personal experiences, and community support needs. Her horse therapy work with Freedom Ride and involvement with the Alzheimer’s Association were additional reasons she was selected as winner.

The Penske Outstanding Student Award recognizes students dedicated to succeeding in the automotive/diesel service industry who have demonstrated the ability to assist other students to do the same.

Victor De Leon, Jr. and Dakota Ty Hendrick were chosen as runners-up.




Tackling The Technician Shortage | Tire Business

In this webinar Tire Business Reporter Kathy McCarron talks with Jennifer Maher of TechForce Foundation, and Dan Gilley of RLO Training about some of the initiatives underway to encourage young people to pursue an automotive service career and review ways tire dealers and auto repair shops can attract and retain qualified technicians.
The livestream webinar is also available on Tire Business’s website at the following link:

Please share your contact details and a TechForce team member will contact you.

"By connecting students, instructors, industry pros and working techs, the TechForce Foundation provides unilateral support to the transportation industry’s technician recruiting needs… The administration of our Scholarships by the TechForce team has been instrumental in delivering us with a successful method to gain interest from qualified candidates as well as provide our students with additional assistance to complete their education."
Tony Farr
Ford Technical Programs Manager