TechForce to deliver keynotes at Women in Automotive conference


TechForce Foundation and its Partners to Deliver Two Keynote Presentations at Women in Automotive Conference


TechForce Foundation and its partners are scheduled to deliver back to back keynote presentations later this month on the main stage at the Women in Automotive national conference.

The June 25 keynote presentations include a 30 minute panel on “Changing the Culture of our Technician Trade in Automotive” from TechForce Foundation, and FutureTech Success campaign partners Great Dane and Ford Motor Company, as well as a 20 minute “If you can dream it, you can build it” presentation from TechForce Foundation board member Bogi Lateiner, master mechanic and owner of Bogi’s Garage.

For more details on the presentations, read the excerpts from the Women in Automotive conference’s official agenda below. For more information on the event, visit the conference website>>


Keynote Panel: “Changing the Culture of our Technician Trade in Automotive.”

June 25, 2019 1:10 PM

Discuss the technician shortage and the status of the industry and how we can help change the stigmas about the trade to attract more technicians in to the industry. Discuss what is working and TechForce Foundation involvement and what the audience can do to help. According to the Bureau of Labor and Statistics, the automotive service Technician industry will face a shortage of 45,000 Technicians per year now through 2026. To fill this gap for Ford dealers, Ford Customer Service Division (FCSD) launched TechDrive in 2018. This program is led by 21 Regional Technical Talent Placement Specialists across the U.S., dedicated to building the relationships between our Ford dealers and their local High School Automotive Programs. This is a dealer centric, grass roots initiative which entails dealer attendance in school advisory boards, student job shadowing, career fairs, parent/student tours of our dealerships, etc. The TechDrive team aims to recruit over 2,000 incremental Ford Service Technicians by 2020.


Panelist: Tina Smith, Director of National Partnerships | TechForce Foundation



Panelist: Susan Dober, Director, Organizational Learning | Great Dane



Panelist: Antonietta Polsinelli, Technical Placement Manager | Ford Motor Company



Keynote: “If you can dream it, you can build it”

June 25, 2019 1:40 PM

When we allow ourselves to dream, and then find the courage to pursue those dreams no matter the risk, the results can often be far greater than we could have ever imagined not only for ourselves, but for the world around us. The Chevy Montage All Female Build was more than just a truck restoration build. It was an exercise in dreaming outrageously, creating a community, and challenging not only ourselves but the status quo. By sharing the inspiration behind the build, the lessons learned throughout the process, and the ripple effect that it continues to create – Bogi will motivate and inspire YOU to take action on your biggest dreams.


Speaker: Bogi Lateiner, Owner, Master Mechanic, Influencer | Bogi’s Garage



TechForce launches STEM Center series at Barrett-Jackson Northeast Auction

This article orginally appeared on June 10, 2019 here>>


Barrett-Jackson’s Connecticut event becomes even more family-friendly

Don’t leave the kids behind if you’re thinking of coming to the 4th Annual Barrett-Jackson Northeast Auction at Mohegan Sun in Connecticut!

This year’s event kicks off with Shell Family Day/Preview Day on Wednesday, June 26. There’s free admission for high school students (with proper ID), as well as children younger than high-school age, and there’s plenty for all ages to do and see.

TechForce Foundation’s STEM Center Presented by Shell Powered by Pennzoil will debut at Barrett-Jackson’s Northeast Auction June 26-29, 2019.

While the auction arena won’t be open to guests on Preview Day, all the vehicles scheduled to cross the auction block will be available for up-close inspection in the outdoor and indoor display areas. The vast Sponsor and Exhibitor Hall will be filled to the brim, with displays showcasing the latest in automotive technology (many interactive) and a shopper’s paradise replete with unique items available for purchase (the younger set will enjoy trying out the ultimate in radio-controlled cars).

The Ford Hot Laps and Dodge Thrill Rides will be operating at full throttle on a 110,000-square-foot outdoor track, where those age 8 (or 48 inches) and above can take an exciting spin with a professional driver (included with admission).

An exciting new addition this year also kicks off on Shell Family Day and runs throughout the entire event (June 26-29): the TechForce STEM Center presented by Shell, powered by Pennzoil – featuring Flat 12 Gallery and the STEM education department from the Charlotte Motor Speedway.

This interactive exhibition features hands-on activities that enable students to experience automotive technology, understand the applicability of Science, Technology, Engineering and Math in the automotive world and explore industry career paths.

Visitors to the STEM Center can fidget with engines, pretend they’re doing a quick tire change in the NASCAR pits, discover how the laws of physics relate to the automobile, explore Ohm’s Law by working with circuit boards and other equipment, and use tablets and scan devices to examine the latest diagnostic tools. An important facet of the STEM Center will be the “Women Techs Rock” station (which will feature Bogi Lateiner of MotorTrend’s “All Girls Garage” on Friday and Saturday), an area that focuses on females in the industry and how more woman are needed in STEM careers, particularly as automotive technicians.

Flat 12 Gallery’s Jeff Allen and Meg Bailey (of “The Car Chasers” and “Skidmarks Show” fame) will also be on hand at the STEM Center with giveaways, signing autographs and showcasing an amazing 1963 Volvo build they did known as #V06 (shown at right), which will be sold at the 2020 Barrett-Jackson Scottsdale Auction with 100% of the hammer price going to assist students in the automotive field.

Jennifer Maher, CEO of TechForce Foundation, a non-profit organization with the mission of championing students to and through their education and into careers as professional technicians, says, “Instead of just showing students automotive displays and saying ‘Stand back, don’t touch,’ we want them to get hands-on.” The new TechForce STEM Center at the 2019 Barrett-Jackson Northeast Auction will allow students to do just that.

For tickets to TechForce Foundation’s STEM Center, click here>>


TechForce Foundation is a nonprofit, 501(c)(3) with the mission to champion students to and through their technical education and into careers as professional transportation technicians. The Foundation distributes more than $2 million in scholarships and grants annually, thanks to its generous corporate sponsors and donors, and spearheads FutureTech Success®, the industry-wide initiative to help encourage and support more young people to pursue the vehicle technician profession. For more information, visit




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"By connecting students, instructors, industry pros and working techs, the TechForce Foundation provides unilateral support to the transportation industry’s technician recruiting needs… The administration of our Scholarships by the TechForce team has been instrumental in delivering us with a successful method to gain interest from qualified candidates as well as provide our students with additional assistance to complete their education."
Tony Farr
Ford Technical Programs Manager