Grab The Wheel

The TechForce Foundation has launched a new campaign called “Grab the Wheel” to inspire the next generation of technicians. The campaign aims to help young people find a technical education and career that fits, and to dispel outdated stigmas about the technician profession.

The campaign will be active throughout the year, with launch efforts coinciding with Labor Day. The goal is to welcome one million new entry-level technicians over the next five years to meet the pressing workforce demand.

TechForce Foundation is calling on everyone to help amplify the message by using social media channels to like, comment, or share “Grab the Wheel” content.



Are you tired of the corporate rat race? Of sitting in a cubicle all day, going to birthday parties for people you don’t really like, and feeling like you’re just a cog in the machine?

If so, it’s time to Grab the Wheel and start a career as a technician! Technicians are in high demand, and they earn good salaries. They have the opportunity to work on cutting-edge technology and to make a real difference in people’s lives. And best of all, they get to spend their days working with their hands and solving problems.

So if you’re looking for a career that’s exciting, rewarding, and in demand, then grab the wheel and become a technician today!

Play Video

Technicians Share the Benefits
of Grabbing the Wheel

Play Video

Meet Laci

Play Video

Meet Team Penske Technician

Meet Charles

Special Thanks to our Partners

Support this Campaign

TechForce needs corporate partners to support our storytelling  and campaigns like GRAB THE WHEEL to inspire more young people to consider this career path. Become a partner and engage your own technician workforce in sharing their stories and pride of being techs.

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"By connecting students, instructors, industry pros and working techs, the TechForce Foundation provides unilateral support to the transportation industry’s technician recruiting needs… The administration of our Scholarships by the TechForce team has been instrumental in delivering us with a successful method to gain interest from qualified candidates as well as provide our students with additional assistance to complete their education."
Tony Farr
Ford Technical Programs Manager